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Images in Advertising: The Need for a Theory of Visual Rhetoric

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Cited by:

  1. Francesca Negri, 2018. "A (Social Media) picture is worth a thousand words," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 47-64.
  2. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
  3. Aaron Ahuvia, 2001. "Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 54(2), pages 139-172, May.
  4. Janis Bailey & Keith Townsend & Edwina Luck, 2009. "WorkChoices, ImageChoices and the marketing of new industrial relations legislation," Work, Employment & Society, British Sociological Association, vol. 23(2), pages 285-304, June.
  5. Grinstein, Amir & Hagtvedt, Henrik & Kronrod, Ann, 2019. "Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 83-99.
  6. Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020. "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 775-789, December.
  7. Spears, Nancy & Amos, Clinton, 2014. "Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising," Journal of Business Research, Elsevier, vol. 67(4), pages 441-448.
  8. Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  9. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
  10. Poirier, Sara-Maude & Cosby, Sarah & Sénécal, Sylvain & Coursaris, Constantinos K. & Fredette, Marc & Léger, Pierre-Majorique, 2024. "The impact of social presence cues in social media product photos on consumers’ purchase intentions," Journal of Business Research, Elsevier, vol. 185(C).
  11. Hani A. AlGhamdi, 2021. "Saudi Airlines Service Quality: Passengers’ Perceptions toward SAUDIA Operational Procedures Pre-flight Services: An Empirical Investigation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(1), pages 122-122, July.
  12. Hwang, Jinsoo & Han, Heesup, 2014. "Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry," Tourism Management, Elsevier, vol. 40(C), pages 244-259.
  13. Tang, Liang (Rebecca) & Jang, Soocheong (Shawn) & Morrison, Alastair, 2012. "Dual-route communication of destination websites," Tourism Management, Elsevier, vol. 33(1), pages 38-49.
  14. Matthew M. Mars & Hope Jensen Schau & Tyler E. Thorp, 2023. "Narrative curation and stewardship in contested marketspaces," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 418-443, March.
  15. Varsha Jain & Subhadip Roy & Adwita Pant, 2013. "Effect of colour and relative product size (RPS) on consumer attitudes," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 41-58, October.
  16. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  17. Dina Mayzlin & Jiwoong Shin, 2011. "Uninformative Advertising as an Invitation to Search," Marketing Science, INFORMS, vol. 30(4), pages 666-685, July.
  18. Emmanuel Mogaji, 2016. "This advert makes me cry: Disclosure of emotional response to advertisement on Facebook," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1177906-117, December.
  19. Higgins, Colin & Walker, Robyn, 2012. "Ethos, logos, pathos: Strategies of persuasion in social/environmental reports," Accounting forum, Elsevier, vol. 36(3), pages 194-208.
  20. Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel, 2016. "Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 27-43.
  21. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
  22. Goulding, Christina & Saren, Michael & Pressey, Andrew, 2018. "‘Presence’ and ‘absence’ in themed heritage," Annals of Tourism Research, Elsevier, vol. 71(C), pages 25-38.
  23. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
  24. Jill Hooks & Natasja Steenkamp & Ross Stewart, 2010. "Interpreting pictorial messages of intellectual capital in company media," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 7(3), pages 353-378, August.
  25. Bulmer, Sandy & Buchanan-Oliver, Margo, 2010. "Experiences of brands and national identity," Australasian marketing journal, Elsevier, vol. 18(4), pages 199-205.
  26. Kamil Luczaj, 2015. "Evolutionary Aesthetics and Print Advertising," SAGE Open, , vol. 5(2), pages 21582440155, June.
  27. O'Donoghue, Amie C. & Williams, Pamela A. & Sullivan, Helen W. & Boudewyns, Vanessa & Squire, Claudia & Willoughby, Jessica Fitts, 2014. "Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall," Social Science & Medicine, Elsevier, vol. 120(C), pages 1-11.
  28. Shunyuan Zhang & Dokyun Lee & Param Vir Singh & Kannan Srinivasan, 2022. "What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features," Management Science, INFORMS, vol. 68(8), pages 5644-5666, August.
  29. Davison, Jane, 2014. "Visual rhetoric and the case of intellectual capital," Accounting, Organizations and Society, Elsevier, vol. 39(1), pages 20-37.
  30. Osuagwu, Eze, 2014. "Economics of Sex in Advertising: Are Men More Receptive to the Provocation?," MPRA Paper 60988, University Library of Munich, Germany.
  31. Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.
  32. Anupam Das, 2022. "A Pedagogical Schema of Storytelling for Managers," Working papers 488, Indian Institute of Management Kozhikode.
  33. Eliza K. Dehay & Jan R. Landwehr, 2019. "A MAP for effective advertising: the metaphoric advertising processing model," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 289-303, December.
  34. Jacob Goldenberg & David Mazursky & Sorin Solomon, 1999. "The Fundamental Templates of Quality Ads," Marketing Science, INFORMS, vol. 18(3), pages 333-351.
  35. Miceli, Gaetano “Nino” & Raimondo, Maria Antonietta & Farace, Stefania, 2013. "Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 209-225.
  36. Celhay, Franck & Cheng, Peiyao & Masson, Josselin & Li, Wenhua, 2020. "Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 108-128.
  37. Joy, Annamma & Sherry Jr., John F. & Deschenes, Jonathan, 2009. "Conceptual blending in advertising," Journal of Business Research, Elsevier, vol. 62(1), pages 39-49, January.
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