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The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement

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Cited by:

  1. Diwanji, Vaibhav S. & Cortese, Juliann, 2020. "Contrasting user generated videos versus brand generated videos in ecommerce," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  2. Söderlund, Magnus & Rosengren, Sara, 2003. "The Smiling Face in Marketing Appeals and its Effects on the Customer," SSE/EFI Working Paper Series in Business Administration 2003:7, Stockholm School of Economics, revised 09 Apr 2003.
  3. Tijo Thomas & Johney Johnson, 2017. "The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit," Vision, , vol. 21(4), pages 367-374, December.
  4. Hans H. Bauer & Marc Fischer & Yvonne McInturff, 1999. "Der Bildkommunikationseffekt — eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 51(9), pages 805-831, September.
  5. Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.
  6. Lee, Woojin & Gretzel, Ulrike, 2012. "Designing persuasive destination websites: A mental imagery processing perspective," Tourism Management, Elsevier, vol. 33(5), pages 1270-1280.
  7. Pacapol Jakrapan Anurit & Wittaya Pornpatcharapong & Supaporn Chongpakdeepong & Kanit Sataman & Phuong Quynh Ho Dinh & Tiantian Yu & Ei Mon Naing, 2011. "Influences of Social Media on the Use of Thai Language," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 1(2), pages 109-122, July.
  8. Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
  9. Rares MOCANU, 2013. "Brand Image as a Function of Self-Image and Self-Brand Connection," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 387-408, December.
  10. Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 17(4), pages 916-932.
  11. Konrad Maj & Stephan Lewandowsky, 2020. "Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-18, April.
  12. Stewart, David W., 1998. "Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking," Journal of Business Research, Elsevier, vol. 42(1), pages 39-51, May.
  13. Tong, Xinjia & Chen, Yuangao & Zhou, Shasha & Yang, Shuiqing, 2022. "How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  14. Latusi, Sabrina & Zerbini, Cristina & Maestripieri, Silvia & Luceri, Beatrice, 2017. "Wine Marketing: Consumer Persuasion Through The Region Of Origin," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 260904, European Association of Agricultural Economists.
  15. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas & Baumgartner, Petra, 2016. "Selecting single items to measure doubly concrete constructs: A cautionary tale," Journal of Business Research, Elsevier, vol. 69(8), pages 3159-3167.
  16. Zhao, Lu & Zhang, Mingli & Ming, Yaxin & Niu, Tao & Wang, Yu, 2023. "The effect of image richness on customer engagement: Evidence from Sina Weibo," Journal of Business Research, Elsevier, vol. 154(C).
  17. Carter Morgan & Tatiana M. Fajardo & Claudia Townsend, 2021. "Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 566-583, May.
  18. Chaang-Iuan Ho & Tzong-Shyuan Chen & Chin-Pei Li, 2023. "Airbnb’s Negative Externalities from the Consumer’s Perspective: How the Effects Influence the Booking Intention of Potential Guests," Sustainability, MDPI, vol. 15(11), pages 1-28, May.
  19. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
  20. Deepa Rohit & Rajesh Panda, 2018. "Cause-Brand Association and Consumer Attitude: A Review," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(1), pages 61-71, January.
  21. FILSER, Marc, 2001. "Actes de la 6ème Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, des loisirs, du tourisme et du sport. Dijon, 15 novembre 2001," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB06, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  22. repec:dau:papers:123456789/2733 is not listed on IDEAS
  23. Naspetti, Simona & Zanoli, Raffaele, 2011. "Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3), pages 1-21, December.
  24. Mayank Jyotsna Soni & Abraham Koshy, 2016. "An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers," Vikalpa: The Journal for Decision Makers, , vol. 41(3), pages 209-221, September.
  25. Huang, Jinsong & Su, Song & Zhou, Liuning & Liu, Xi, 2013. "Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising," Journal of Interactive Marketing, Elsevier, vol. 27(1), pages 36-46.
  26. Teng, Lefa & Laroche, Michel, 2007. "Building and testing models of consumer purchase intention in competitive and multicultural environments," Journal of Business Research, Elsevier, vol. 60(3), pages 260-268, March.
  27. Valters Kaže & Gatis Bolinskis & Jevgenijs Kurovs, 2022. "An Image-Based Approach to Measuring Human Values," Societies, MDPI, vol. 12(6), pages 1-17, December.
  28. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.
  29. Leila Elgaaïed-Gambier, 2016. "Who Buys Overpackaged Grocery Products and Why? Understanding Consumers’ Reactions to Overpackaging in the Food Sector," Journal of Business Ethics, Springer, vol. 135(4), pages 683-698, June.
  30. Suri, Rajneesh & Long, Mary & Monroe, Kent B., 2003. "The impact of the Internet and consumer motivation on evaluation of prices," Journal of Business Research, Elsevier, vol. 56(5), pages 379-390, May.
  31. Lee, Garim & Kim, Hye-Young, 2024. "Human vs. AI: The battle for authenticity in fashion design and consumer response," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  32. Jacinta A. Opara, 2011. "Bajah’s Model and the Teaching and Learning of Integrated Science in Nigerian High School System," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 1(3 Special), pages 144-153, August.
  33. Sabrina Latusi & Cristina Zerbini & Silvia Maestripieri & Beatrice Luceri, 2018. "Wine Marketing: Consumer Persuasion through the Region of Origin," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 137-137, June.
  34. Lee, Jin Kyun & Lee, Byung-Kwan & Lee, Wei-Na, 2013. "Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance," Journal of Business Research, Elsevier, vol. 66(3), pages 354-363.
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