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The Megaphone Effect: Taste and Audience in Fashion Blogging

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  1. Sahli Afef, 2024. "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 39-47, January.
  2. Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
  3. Farivar, Samira & Wang, Fang & Yuan, Yufei, 2021. "Opinion leadership vs. para-social relationship: Key factors in influencer marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  4. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  5. Eelen, Jiska & Özturan, Peren & Verlegh, Peeter W.J., 2017. "The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 872-891.
  6. Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam, 2019. "In pursuit of an effective B2B digital marketing strategy in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1085-1108, November.
  7. Kai Dominik Renchen, 2020. "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(2), pages 138-153.
  8. Russell Belk, 2020. "Resurrecting marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 168-171, December.
  9. Robert V Kozinets & J Jeffrey InmanEditor & Margaret C CampbellEditor & Amna KirmaniEditor & Linda L PriceEditor, 2019. "Consuming Technocultures: An Extended JCR Curation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 620-627.
  10. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
  11. Anna Elizabeth Coates & Charlotte Alice Hardman & Jason Christian Grovenor Halford & Paul Christiansen & Emma Jane Boyland, 2020. "“It’s Just Addictive People That Make Addictive Videos” : Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers," IJERPH, MDPI, vol. 17(2), pages 1-18, January.
  12. Shin, Eonyou & Lee, Jung Eun, 2021. "What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?," Journal of Business Research, Elsevier, vol. 132(C), pages 416-428.
  13. Adeola Abdulateef Elega & Bahire Efe Özad & Felix Oloyede & Olabola Taye Omisore & Omar Abu Arqoub, 2020. "Has Blog Reader–Focused Research Evolved?," SAGE Open, , vol. 10(4), pages 21582440209, November.
  14. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Rebecca Mardon & Hayley Cocker & Kate Daunt & Linda L Price & Markus Giesler & Giana Eckhardt, 2023. "How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(3), pages 617-644.
  16. Eun Ah Ryu & EunKyoung Han, 2021. "Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
  17. Erz, Antonia & Heeris Christensen, Anna-Bertha, 2018. "Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 69-82.
  18. Benhoumane Ahmed, 2020. "What Makes You "Like", "Retweet" or "Comment" a Fundraising Content on Social Media? Exploring the Characteristics of Fundraising Messages on Social Networks [Qu'est-c," Post-Print hal-03390922, HAL.
  19. Audrezet, Alice & de Kerviler, Gwarlann & Guidry Moulard, Julie, 2020. "Authenticity under threat: When social media influencers need to go beyond self-presentation," Journal of Business Research, Elsevier, vol. 117(C), pages 557-569.
  20. Zanette, Maria Carolina & Pueschel, Julia & Touzani, Mourad, 2022. "Re-arranging dressing practices: The role of objects in spreading ugly luxury," Journal of Business Research, Elsevier, vol. 145(C), pages 784-800.
  21. Fine F. Leung & Flora F. Gu & Robert W. Palmatier, 2022. "Online influencer marketing," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 226-251, March.
  22. Hollenbeck, Candice R. & Patrick, Vanessa M., 2016. "Mastering survivorship: How brands facilitate the transformation to heroic survivor," Journal of Business Research, Elsevier, vol. 69(1), pages 73-82.
  23. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
  24. Ozlem Sandikci, 2021. "Religion and Everyday Consumption Ethics: A Moral Economy Approach," Journal of Business Ethics, Springer, vol. 168(2), pages 277-293, January.
  25. Aleti, Torgeir & Pallant, Jason I. & Tuan, Annamaria & van Laer, Tom, 2019. "Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 17-32.
  26. Peng Li & Yang Sun, 2024. "Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
  27. Wu, Banggang & Guo, Gengxuan & Luo, Peng, 2024. "The effect of subscriptions on customer engagement," Journal of Business Research, Elsevier, vol. 178(C).
  28. Caroline Andow, 2020. "Outsider Inspections of Closed Institutions: An Insider Ethnographic View of Institutional Display," Sociological Research Online, , vol. 25(4), pages 682-697, December.
  29. Quintão, Ronan Torres & Brito, Eliane Pereira Zamith & Belk, Russell W., 2017. "Ritual de transformação do gosto no mercado dos cafés especiais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(5), October.
  30. Maria Antonietta Raimondo & Stefania Farace & Gaetano Nino Miceli, 2018. "User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 61-83.
  31. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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