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Has Blog Reader–Focused Research Evolved?

Author

Listed:
  • Adeola Abdulateef Elega
  • Bahire Efe Özad
  • Felix Oloyede
  • Olabola Taye Omisore
  • Omar Abu Arqoub

Abstract

For many years, researchers interested in the blogosphere have collectively acknowledged the lack of scholarly attention into the role of blog readers in the blogging activity. While many pioneering studies as well as new studies have highlighted the rising potential of this field, there has been no systematic examination of the growth or lack thereof of this field. As a result, this article reviews blog reader–focused research between 2008 and 2018 through a content analysis of blog reader–focused research articles obtained from seven databases: EBSCO’s Academic Search Complete, JSTOR, EBSCO’s Communication & Mass Media Complete, SAGE Journals, Elega’s Chronological Arrangement of Blog Readership Research, Wiley Online Library, and Taylor and Francis. We also identified the methods, theories, geospatial concentration, and journals that published these articles. Findings show that although at least one article was published each year with a peak of six in 2013 and 2015, blog reader–focused research has not really evolved given that concentration has tremendously decreased in the last 3 years (2016–2018). Regarding genres, we learnt that the majority of articles focused on political blogs, and most of the studies adopted quantitative research methods and survey as a data collection method. The results also show that blog reader–focused studies published between 2008 and 2018 used Uses and Gratification Theory more than other theories, and the majority of these articles focused on blogs in the United States. Journal of Computer-Mediated Communication, New Media &Society , and Computers in Human Behavior published more blog reader–focused research than other journals.

Suggested Citation

  • Adeola Abdulateef Elega & Bahire Efe Özad & Felix Oloyede & Olabola Taye Omisore & Omar Abu Arqoub, 2020. "Has Blog Reader–Focused Research Evolved?," SAGE Open, , vol. 10(4), pages 21582440209, November.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:4:p:2158244020968786
    DOI: 10.1177/2158244020968786
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    References listed on IDEAS

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    1. Edward F. McQuarrie & Jessica Miller & Barbara J. Phillips, 2013. "The Megaphone Effect: Taste and Audience in Fashion Blogging," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(1), pages 136-158.
    2. Adeola Abdulateef Elega & Bahire Efe Özad, 2018. "New media scholarship in Africa: an evaluation of Africa-focused blog related research from 2006 to 2016," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(5), pages 2239-2254, September.
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    Cited by:

    1. Yu-Min Wang & Chei-Chang Chiou, 2022. "Empirically Examining the Effectiveness of Teaching Blogs on University Course Instruction," SAGE Open, , vol. 12(3), pages 21582440221, July.

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