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The Demand Effects of Joint Product Advertising in Online Videos

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Cited by:

  1. Xiang (Shawn) Wan & Anuj Kumar & Xitong Li, 2024. "Retargeted vs. Generic Product Recommendations: When is it Valuable to Present Retargeted Recommendations?," Information Systems Research, INFORMS, vol. 35(3), pages 1403-1421, September.
  2. Xitong Li & Jörn Grahl & Oliver Hinz, 2022. "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," Information Systems Research, INFORMS, vol. 33(2), pages 620-637, June.
  3. Jun Pei & Bayi Cheng & Xinbao Liu & Panos M. Pardalos & Min Kong, 2019. "Single-machine and parallel-machine serial-batching scheduling problems with position-based learning effect and linear setup time," Annals of Operations Research, Springer, vol. 272(1), pages 217-241, January.
  4. Schwenzow, Jasper & Hartmann, Jochen & Schikowsky, Amos & Heitmann, Mark, 2021. "Understanding videos at scale: How to extract insights for business research," Journal of Business Research, Elsevier, vol. 123(C), pages 367-379.
  5. Tobias Kretschmer & Christian Peukert, 2020. "Video Killed the Radio Star? Online Music Videos and Recorded Music Sales," Information Systems Research, INFORMS, vol. 31(3), pages 776-800, September.
  6. Jaeung Sim & Daegon Cho & Youngdeok Hwang & Rahul Telang, 2022. "Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption," Marketing Science, INFORMS, vol. 41(1), pages 19-32, January.
  7. Niu, Baozhuang & Yu, Xinhu & Li, Qiyang & Wang, Yulan, 2023. "Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce," Omega, Elsevier, vol. 117(C).
  8. Haiqing Hu & Pandu R. Tadikamalla, 2020. "When to launch a sales promotion for online fashion products? An empirical study," Electronic Commerce Research, Springer, vol. 20(4), pages 737-756, December.
  9. Yixin Lu & Alok Gupta & Wolfgang Ketter & Eric van Heck, 2019. "Information Transparency in Business-to-Business Auction Markets: The Role of Winner Identity Disclosure," Management Science, INFORMS, vol. 65(9), pages 4261-4279, September.
  10. Lu, Yusheng & Duan, Yongrui, 2024. "Strategic live streaming choices for vertically differentiated products," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  11. Anuj Kumar & Kartik Hosanagar, 2019. "Measuring the Value of Recommendation Links on Product Demand," Information Systems Research, INFORMS, vol. 30(3), pages 819-838, September.
  12. Cheng Luo & Zhenhui (Jack) Jiang & Xiuping Li & Cheng Yi & Catherine Tucker, 2024. "Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising," Management Science, INFORMS, vol. 70(10), pages 6983-7003, October.
  13. Shuai Yang & Xinyu Chang & Sixing Chen & Shan Lin & William T. Ross, 2022. "Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior," Marketing Letters, Springer, vol. 33(2), pages 251-276, June.
  14. Ruohong Hao & Bingjia Shao & Rong Ma, 2019. "Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products—Empirical Study from China," Future Internet, MDPI, vol. 11(11), pages 1-19, October.
  15. Rembrand Koning & Sharique Hasan & Aaron Chatterji, 2022. "Experimentation and Start-up Performance: Evidence from A/B Testing," Management Science, INFORMS, vol. 68(9), pages 6434-6453, September.
  16. Xinbao Liu & Xiaofei Qian & Jun Pei & Panos M. Pardalos, 2018. "Security investment and information sharing in the market of complementary firms: impact of complementarity degree and industry size," Journal of Global Optimization, Springer, vol. 70(2), pages 413-436, February.
  17. Jun Pei & Qingru Song & Baoyu Liao & Xinbao Liu & Panos M. Pardalos, 2021. "Parallel-machine serial-batching scheduling with release times under the effects of position-dependent learning and time-dependent deterioration," Annals of Operations Research, Springer, vol. 298(1), pages 407-444, March.
  18. Min Kong & Xinbao Liu & Jun Pei & Panos M. Pardalos & Nenad Mladenovic, 2020. "Parallel-batching scheduling with nonlinear processing times on a single and unrelated parallel machines," Journal of Global Optimization, Springer, vol. 78(4), pages 693-715, December.
  19. Xingyue (Luna) Zhang & Yuliang Yao & Jiantong Zhang & Chencheng Fang, 2023. "Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 603-617, February.
  20. Sheng-Yeh, Wu & Guan-Ru, Chen & Ilia, Tetin, 2022. "An Economic Model for Popular Event Promotions," Bulletin of Applied Economics, Risk Market Journals, vol. 9(2), pages 169-173.
  21. Pei, Jun & Liu, Xinbao & Fan, Wenjuan & Pardalos, Panos M. & Lu, Shaojun, 2019. "A hybrid BA-VNS algorithm for coordinated serial-batching scheduling with deteriorating jobs, financial budget, and resource constraint in multiple manufacturers," Omega, Elsevier, vol. 82(C), pages 55-69.
  22. Liu, Baolong & Wang, Weilong, 2023. "Live commerce retailing with online influencers: Two business models," International Journal of Production Economics, Elsevier, vol. 255(C).
  23. Haibing Gao & Subodha Kumar & Yinliang (Ricky) Tan & Huazhong Zhao, 2022. "Socialize More, Pay Less: Randomized Field Experiments on Social Pricing," Information Systems Research, INFORMS, vol. 33(3), pages 935-953, September.
  24. Cheng, Bayi & Leung, Joseph Y.-T. & Li, Kai & Yang, Shanlin, 2019. "Integrated optimization of material supplying, manufacturing, and product distribution: Models and fast algorithms," European Journal of Operational Research, Elsevier, vol. 277(1), pages 100-111.
  25. Parshakov, Petr & Naidenova, Iuliia & Barajas, Angel, 2020. "Spillover effect in promotion: Evidence from video game publishers and eSports tournaments," Journal of Business Research, Elsevier, vol. 118(C), pages 262-270.
  26. Dokyun Lee & Kartik Hosanagar, 2021. "How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?," Management Science, INFORMS, vol. 67(1), pages 524-546, January.
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