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Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

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Cited by:

  1. Dominik Gutt & Jürgen Neumann & Steffen Zimmermann & Dennis Kundisch & Jianqing Chen, 2018. "Design of Review Systems - A Strategic Instrument to shape Online Review Behavior and Economic Outcomes," Working Papers Dissertations 42, Paderborn University, Faculty of Business Administration and Economics.
  2. Cheong Kim & Hyeon Gyu Jeon & Kun Chang Lee, 2020. "Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
  3. Lee, Junmin & Kim, Keungoui & Kim, Jiyong & Hwang, Junseok, 2022. "The relationship between shared mobility and regulation in South Korea: A system dynamics approach from the socio-technical transitions perspective," Technovation, Elsevier, vol. 109(C).
  4. Jang, Seongsoo & Chung, Jaihak, 2021. "What drives add-on sales in mobile games? The role of inter-price relationship and product popularity," Journal of Business Research, Elsevier, vol. 124(C), pages 59-68.
  5. Barbara Duffek & Andreas B. Eisingerich & Omar Merlo, 2023. "Why so toxic? A framework for exploring customer toxicity," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 122-143, June.
  6. Luo, Anita & Baker, Andrew & Donthu, Naveen, 2019. "Capturing dynamics in the value for brand recommendations from word-of-mouth conversations," Journal of Business Research, Elsevier, vol. 104(C), pages 247-260.
  7. Gobinda Roy & Biplab Datta & Rituparna Basu, 2017. "Effect of eWOM Valence on Online Retail Sales," Global Business Review, International Management Institute, vol. 18(1), pages 198-209, February.
  8. Ping Zhao & Zhenfeng Ma & Tripat Gill & Chatura Ranaweera, 2023. "Social media sentiment polarization and its impact on product adoption," Marketing Letters, Springer, vol. 34(3), pages 497-512, September.
  9. Anuja Shukla & Anubhav Mishra, 2023. "Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking," Vision, , vol. 27(5), pages 639-649, November.
  10. Liye Ma & Baohong Sun & Sunder Kekre, 2015. "The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter," Marketing Science, INFORMS, vol. 34(5), pages 627-645, September.
  11. Joaquin Sanchez & Carmen Abril & Michael Haenlein, 2020. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 270-287, March.
  12. Vermeer, Susan A.M. & Araujo, Theo & Bernritter, Stefan F. & van Noort, Guda, 2019. "Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 492-508.
  13. Elham Yazdani & Shyam Gopinath & Steve Carson, 2018. "Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales," Marketing Science, INFORMS, vol. 37(5), pages 838-851, September.
  14. Sander F. M. Beckers & Jenny Doorn & Peter C. Verhoef, 2018. "Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 366-383, May.
  15. Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - Leibniz Information Centre for Economics.
  16. Xiaoyu Li & Jiahong Yuan & Yan Shi & Tianteng Wang & Xiangpei Hu & Felix Tung Sun Chan & Junhu Ruan, 2020. "An extended Bass Model on consumer quantity of B2C commerce platforms," Electronic Commerce Research, Springer, vol. 20(3), pages 609-628, September.
  17. Yanju Zhou & Yi Yu & Xiaohong Chen & Xiongwei Zhou, 2020. "Guanxi or Justice? An Empirical Study of WeChat Voting," Journal of Business Ethics, Springer, vol. 164(1), pages 201-225, June.
  18. Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
  19. Zhang, Tao & Li, Gang & Cheng, T.C.E. & Lai, Kin Keung, 2017. "Welfare economics of review information: Implications for the online selling platform owner," International Journal of Production Economics, Elsevier, vol. 184(C), pages 69-79.
  20. Ivan Guitart & Stefan Stremersch, 2021. "The impact of informational and emotional television ad content on online search and sales," Post-Print hal-03193729, HAL.
  21. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 2020. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1367-1392, December.
  22. Henrik Sällberg & Shujun Wang & Emil Numminen, 2023. "The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 426-442, September.
  23. Min Chung Han, 2021. "Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 255-272, June.
  24. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
  25. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
  26. Adnan Muhammad Shah & Rizwan Ali Naqvi & Ok-Ran Jeong, 2021. "The Impact of Signals Transmission on Patients’ Choice through E-Consultation Websites: An Econometric Analysis of Secondary Datasets," IJERPH, MDPI, vol. 18(10), pages 1-21, May.
  27. Gautham Vadakkepatt & Andrew Bryant & Ronald Paul Hill & Joshua Nunziato, 2022. "Can advertising benefit women’s development? Preliminary insights from a multi-method investigation," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 503-520, May.
  28. Carlos Daniel Santos, 2020. "Online word-of-mouth and market structure," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, vol. 19(3), pages 267-283, September.
  29. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
  30. Vieira, Valter Afonso & Silva, Juliano Domingues da & Faia, Valter da Silva & Gabler, Colin, 2024. "Drivers of industrial sales performance in the agent-buyer chat channel: The role of social and functional content, message valence, and synchronicity," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  31. Mitchell J. Lovett & Renana Peres & Linli Xu, 2019. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 215-255, September.
  32. Jifeng Luo & Ying Rong & Huan Zheng, 2020. "Impacts of logistics information on sales: Evidence from Alibaba," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 646-669, December.
  33. Seshadri Tirunillai & Gerard J. Tellis, 2017. "Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control," Marketing Science, INFORMS, vol. 36(6), pages 862-878, November.
  34. Takumi Kato, 2022. "Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce," SN Business & Economics, Springer, vol. 2(11), pages 1-24, November.
  35. Anubhav Mishra & S M Satish, 2016. "eWOM: Extant Research Review and Future Research Avenues," Vikalpa: The Journal for Decision Makers, , vol. 41(3), pages 222-233, September.
  36. Zhai, Mengfan & Wang, Xinyue & Zhao, Xijie, 2024. "The importance of online customer reviews characteristics on remanufactured product sales: Evidence from the mobile phone market on Amazon.com," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  37. Rietveld, Robert & van Dolen, Willemijn & Mazloom, Masoud & Worring, Marcel, 2020. "What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 20-53.
  38. Kim, Jikyung (Jeanne) & Dong, Hang & Choi, Jeonghye & Chang, Sue Ryung, 2022. "Sentiment change and negative herding: Evidence from microblogging and news," Journal of Business Research, Elsevier, vol. 142(C), pages 364-376.
  39. Dongpu Fu & Yili Hong & Kanliang Wang & Weiguo Fan, 2018. "Effects of membership tier on user content generation behaviors: evidence from online reviews," Electronic Commerce Research, Springer, vol. 18(3), pages 457-483, September.
  40. Marchand, André & Hennig-Thurau, Thorsten & Wiertz, Caroline, 2017. "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 336-354.
  41. Jang, Seongsoo & Chung, Jaihak & Rao, Vithala R., 2021. "The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market," Journal of Business Research, Elsevier, vol. 130(C), pages 583-593.
  42. Qihua Liu & Xiaoyu Zhang & Liyi Zhang & Yang Zhao, 2019. "The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation," Electronic Commerce Research, Springer, vol. 19(3), pages 521-547, September.
  43. Shankar, Amit & Jebarajakirthy, Charles & Ashaduzzaman, Md, 2020. "How do electronic word of mouth practices contribute to mobile banking adoption?," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  44. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 0. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-26.
  45. Jian Feng & Bin Liu, 2018. "Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance," IJERPH, MDPI, vol. 15(1), pages 1-16, January.
  46. Young-Jin Lee & Kellie B. Keeling & Andrew Urbaczewski, 2019. "The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales," Information Systems Frontiers, Springer, vol. 21(4), pages 829-844, August.
  47. Anuja Shukla & Anubhav Mishra, 2023. "Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention," FIIB Business Review, , vol. 12(4), pages 403-414, December.
  48. Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023. "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 39-53.
  49. Kostyra, Daniel S. & Reiner, Jochen & Natter, Martin & Klapper, Daniel, 2016. "Decomposing the effects of online customer reviews on brand, price, and product attributes," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 11-26.
  50. Xiao Liu & Param Vir Singh & Kannan Srinivasan, 2016. "A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing," Marketing Science, INFORMS, vol. 35(3), pages 363-388, May.
  51. Liu, Angela Xia & Xie, Ying & Zhang, Jurui, 2019. "It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 70-86.
  52. Lu, Qiang Steven & Miller, Rohan, 2019. "How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 87-100.
  53. Beth L. Fossen & David A. Schweidel, 2017. "Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity," Marketing Science, INFORMS, vol. 36(1), pages 105-123, January.
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