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Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis

Citations

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Cited by:

  1. Picheng Lee & Gary Kleinman & Chu‐hua Kuei, 2020. "Using text analytics to apprehend urban sustainability development," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 897-921, July.
  2. Papoutsoglou, Maria & Rigas, Emmanouil S. & Kapitsaki, Georgia M. & Angelis, Lefteris & Wachs, Johannes, 2022. "Online labour market analytics for the green economy: The case of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
  3. Fabienne Kiener & Ann-Sophie Gnehm & Simon Clematide & Uschi Backes-Gellner, 2019. "IT skills in vocational training curricula and labour market outcomes," Economics of Education Working Paper Series 0159, University of Zurich, Department of Business Administration (IBW), revised Sep 2022.
  4. Ahmad Ibrahim Aljumah & Mohammed T. Nuseir & Md. Mahmudul Alam, 2021. "Traditional marketing analytics, big data analytics and big data system quality and the success of new product development," Post-Print hal-03538161, HAL.
  5. Mustofa Rochman Hadi, 2020. "Is Big Data Security Essential for Students to Understand?," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(2), pages 161-170, August.
  6. Martin Reisenbichler & Thomas Reutterer, 2019. "Topic modeling in marketing: recent advances and research opportunities," Journal of Business Economics, Springer, vol. 89(3), pages 327-356, April.
  7. Aslan, Serpil & Kaya, Buket & Kaya, Mehmet, 2019. "Predicting potential links by using strengthened projections in evolving bipartite networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 525(C), pages 998-1011.
  8. Horia Mihalcescu & Ana-Maria Dumitrache (Bajan) & Gheorghe Orzan, 2022. "Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 126-132, November.
  9. Gupta, Shivam & Justy, Théo & Kamboj, Shampy & Kumar, Ajay & Kristoffersen, Eivind, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  10. Keeheon Lee, 2021. "A Systematic Review on Social Sustainability of Artificial Intelligence in Product Design," Sustainability, MDPI, vol. 13(5), pages 1-29, March.
  11. Fatih Pinarbasi & Zehra Nur Canbolat, 2019. "Big data in marketing literature: A bibliometric analysis," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 1(2), pages 15-24, April.
  12. Wei‐Min Fan & Wei Jeng & Muh‐Chyun Tang, 2023. "Using data citation to define a knowledge domain: A case study of the Add‐Health dataset," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 74(1), pages 81-98, January.
  13. Zamoshnikova, Valeriya & Kashkin, Vasily, 2023. "Психометрические характеристики китайского клиента: тестирование программы Symanto [Psychometric Characteristics of a Chinese Client: Testing the Symanto Program]," MPRA Paper 122138, University Library of Munich, Germany.
  14. Javier Gomez & Cesar Alfaro & Felipe Ortega & Javier M. Moguerza & Maria Jesus Algar & Raul Moreno, 2024. "Adapting support vector optimisation algorithms to textual gender classification," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 32(3), pages 463-488, October.
  15. Lee, Liane W.Y. & Sharma, Piyush & Barnes, Bradley R., 2022. "Adopting big data to create an “outside-in” global perspective of guanxi," Journal of Business Research, Elsevier, vol. 139(C), pages 614-628.
  16. Jae-Eun Lee & Seol-A Kwon & Eugene Song & Sang Il Ryu, 2022. "Disaster Resilience Differs between Survivors and Victims’ Families: A Semantic Network Analysis," Social Sciences, MDPI, vol. 11(3), pages 1-16, March.
  17. Marina Johnson & Rashmi Jain & Peggy Brennan-Tonetta & Ethne Swartz & Deborah Silver & Jessica Paolini & Stanislav Mamonov & Chelsey Hill, 2021. "Impact of Big Data and Artificial Intelligence on Industry: Developing a Workforce Roadmap for a Data Driven Economy," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(3), pages 197-217, September.
  18. Shivam Gupta & Théo Justy & Shampy Kamboj & Ajay Kumar & Eivind Kristoffersen, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Post-Print hal-03609916, HAL.
  19. Astrid Artner-Nehls & Sandra Uthes & Jana Zscheischler & Peter H. Feindt, 2022. "How the Agricultural Press Addresses the Slurry–Water Nexus: A Text Mining Analysis," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
  20. Aljumah, Ahmad Ibrahim & Nuseir, Mohammed T. & Alam, Md. Mahmudul, 2021. "Organizational Performance and Capabilities to Analyze Big Data: Do the Ambidexterity and Business Value of Big Data Analytics Matter?," OSF Preprints an8er, Center for Open Science.
  21. Iman Raeesi Vanani & Laya Mahmoudi & Seyed Mohammad Jafar Jalali & Kim-Hung Pho, 2022. "Using text mining algorithms in identifying emerging trends for recommender systems," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1293-1326, June.
  22. Anne Parlina & Kalamullah Ramli & Hendri Murfi, 2021. "Exposing Emerging Trends in Smart Sustainable City Research Using Deep Autoencoders-Based Fuzzy C-Means," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
  23. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  24. Salman Sigari & Amir. H. Gandomi, 2022. "Analyzing the past, improving the future: a multiscale opinion tracking model for optimizing business performance," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
  25. Moro, Sérgio & Lopes, Rui J. & Esmerado, Joaquim & Botelho, Miguel, 2020. "Service quality in airport hotel chains through the lens of online reviewers," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  26. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, Ángel F., 2019. "Fatores que afetam a adoção de análises de Big Data em empresas," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 59(6), December.
  27. Simona Fiandrino & Alberto Tonelli, 2021. "A Text-Mining Analysis on the Review of the Non-Financial Reporting Directive: Bringing Value Creation for Stakeholders into Accounting," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
  28. Silva, Ana Teresa & Moro, Sérgio & Rita, Paulo & Cortez, Paulo, 2018. "Unveiling the features of successful eBay smartphone sellers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 311-324.
  29. Jorge Iván Pérez Rave & Gloria Patricia Jaramillo Álvarez & Juan Carlos Correa Morales, 2022. "Multi-criteria decision-making leveraged by text analytics and interviews with strategists," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 30-49, March.
  30. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
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