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Психометрические характеристики китайского клиента: тестирование программы Symanto
[Psychometric Characteristics of a Chinese Client: Testing the Symanto Program]

Author

Listed:
  • Zamoshnikova, Valeriya
  • Kashkin, Vasily

Abstract

The article presents the results of testing the Symanto Insights Platform program with the psychometric analysis function which can be used to study the client audience. All the main stages of working with the program, the results obtained in the process of work, as well as their analysis and comparison with human content analysis are presented.

Suggested Citation

  • Zamoshnikova, Valeriya & Kashkin, Vasily, 2023. "Психометрические характеристики китайского клиента: тестирование программы Symanto [Psychometric Characteristics of a Chinese Client: Testing the Symanto Program]," MPRA Paper 122138, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:122138
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    References listed on IDEAS

    as
    1. Joachim Büschken & Greg M. Allenby, 2016. "Sentence-Based Text Analysis for Customer Reviews," Marketing Science, INFORMS, vol. 35(6), pages 953-975, November.
    2. Amado, Alexandra & Cortez, Paulo & Rita, Paulo & Moro, Sérgio, 2018. "Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 1-7.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Psychometric characteristics; audience research; marketing research; artificial intelligence;
    All these keywords.

    JEL classification:

    • C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

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