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Market - Fondements et méthodes des recherches en marketing

Citations

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Cited by:

  1. Philippe Chapellier & Abdallah Mohammed & Robert Teller, 2013. "Le système d'information comptable des dirigeants de PME syriennes : complexité et contingences," Post-Print hal-02438601, HAL.
  2. Virginie Brégeon Lalanne de Saint-Quentin, 2017. "The concept of culinarity : an hedonic and holistic experience and its 4 dimensions (QCKS) : Quality, Creativity, Konw-how, Sharing [Proposition d’une conceptualisation de la culinarité : une expér," Post-Print hal-01650215, HAL.
  3. Wided Ragmoun & Abdulaziz Abdulmohsen Alfalih, 2021. "Sustainable Academic Innovativeness: Towards the Understanding of a New Construct and the Development of Scale," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 695-715, June.
  4. Agrebi, Meriem & Boncori, Anne Laure, 2017. "What makes a website relational? The experts' viewpoint," European Management Journal, Elsevier, vol. 35(5), pages 617-631.
  5. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2017. "Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk," Post-Print halshs-02923251, HAL.
  6. Céline Desmoulins, 2021. "La mesure de la réputation : un outil au service des territoires de ski appliqué aux stations iséroises," Post-Print hal-03149406, HAL.
  7. Baudier, Patricia & Ammi, Chantal & Deboeuf-Rouchon, Matthieu, 2020. "Smart home: Highly-educated students' acceptance," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
  8. Marie-Eve Laporte & Géraldine Michel & Sophie Rieunier, 2015. "Toward a better understanding of eating-behaviour through the concept of Perception of Nutritional Risk [Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nut," Post-Print hal-02054434, HAL.
  9. Boutros Dgheim & Wadad Saad, 2019. "Senior Entrepreneurship in Lebanon: Determinants of Intentions," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(6), pages 1-45, June.
  10. Nathalie Fabbe-Costes & François Fulconis & Marie Koulikoff-Souviron, 2013. "La recherche en management logistique : la question des unités d’analyse et du périmètre," Post-Print hal-02859854, HAL.
  11. Sarah Mussol & Philippe Aurier & Gilles Séré de Lanauze, 2014. "Relational benefits of in-store actions: Analysis of the adaptability of a measurement scale of action perceived value [Bénéfices relationnels des actions en magasin: Analyse de l'adaptabilité de l," Post-Print hal-01625989, HAL.
  12. Souheila Kaabachi & Mohamed Karim Kefi & Monyédodo Régis Kpossa & Ahmed Anis Charfi, 2021. "Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?," Post-Print hal-03767446, HAL.
  13. Corinne Lamour & Catherine de La Robertie & Gérard Cliquet, 2013. "Prescription d'achats complexes: Proposition de définitions et d'un modèle," Post-Print hal-00784362, HAL.
  14. Laetitia Pozniak, 2015. "Unregulated Markets And Internet Financial Communication: Qualitative And Quantitative Approaches," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(1), pages 109-120.
  15. S Michel & A Michaud-Trévinal & F Cocula, 2019. "Net Impacts in Front Office IS: a First Operationalization of Delone and McLean Model in the Banking Sector," Post-Print hal-02467423, HAL.
  16. Alice Anberrée & Charlène Arnaud, 2017. "Analyse compréhensive du PIA Parcours en sciences et techniques pour la réussite des jeunes ligériens," Working Papers hal-02331570, HAL.
  17. Rodrigues, Ana Cláudia & Carvalho, Helena & Caetano, António & Santos, Susana C., 2022. "Micro-firms way to succeed: How owners manage people," Journal of Business Research, Elsevier, vol. 150(C), pages 237-248.
  18. Julie Olivero, 2014. "Les Établissements Industriels Face Aux Risques Environnementaux : Les Bassins De Gardanne, De Fos-Berre Et De L'Huveaune," Post-Print hal-01662395, HAL.
  19. Catherine Allix-Desfautaux & Magali Chaudey & Muriel Fadairo & Nabil Khelil & Anne-Laure Le Nadant & Frédéric Perdreau & Fanny Simon-Lee, 2014. "Conditions d'émergence et de diffusion de l'innovation au sein des réseaux de franchise," Working Papers hal-01675707, HAL.
  20. Laetitia Pozniak & Chantal Scoubeau, 2017. "Understanding Belgian Individual Investors," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(7), pages 154-160, November.
  21. Amel Chaabouni & Kaouther Jridi & Fatma Bakini, 2021. "Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 129-150, March.
  22. Khelil, Nabil, 2016. "The many faces of entrepreneurial failure: Insights from an empirical taxonomy," Journal of Business Venturing, Elsevier, vol. 31(1), pages 72-94.
  23. Céline Desmoulins, 2021. "Reputation measurement: a tool for ski station applied to Isère Mountain," Post-Print hal-03149407, HAL.
  24. Marie-Alix Deval & Sophie Hooge & Benoit Weil, 2021. "The emergence of “experts of the unknown” – Learnings from Renault and SNCF," Post-Print hal-03264373, HAL.
  25. Laurent Mériade & Corinne Rochette & Damien Talbot, 2018. "Interpersonal trust in a hospital context : a proposed analysis of the effects of proximities [La confiance interpersonnelle en milieu hospitalier : une proposition de lecture par la Proximité]," Post-Print halshs-02327140, HAL.
  26. Edina Soldo & Charlène Arnaud & Olivier Keramidas, 2013. "Direct control of cultural events as a means of leveraging the sustainable attractiveness of the territory? Analysis of the managerial conditions for success [L'évènement culturel en régie directe,," Post-Print hal-02333776, HAL.
  27. Victor Mignenan, 2021. "Collective Intelligence and Entrepreneurial Resilience in the Context of Covid-19," International Business Research, Canadian Center of Science and Education, vol. 14(9), pages 1-1, September.
  28. Mélanie Croquet & Laeticia Pozniak & Olivier Colot, 2014. "La Qualité De L'Information Financière Est-Elle Liée À La Structure Du Capital ? Le Cas Des Blue Chips Et Small Caps Belges," Post-Print hal-01899079, HAL.
  29. Mariem Khadhraoui & Michel Plaisent & Lassaad Lakhal & Bernard Prosper, 2019. "The Impact of Entrepreneurial Orientation on Spin-Offs’ Performance: A Cross-Cultural Study," SAGE Open, , vol. 9(3), pages 21582440198, July.
  30. François Grima & Pierre Chaudat, 2018. "La présence de l’animal de compagnie au travail a t’elle un impact sur l’engagement organisationnel et le stress ? Une recherche à partir de la théorie de la facilitation sociale," Post-Print hal-01726003, HAL.
  31. Veronique Sanguinetti (toudoire) & Chauvet, V. & Goudarzi, K., 2020. "Covid-19, inspirons-nous de l’Open Source pour manager les activités collaboratives à distance," Post-Print hal-03323666, HAL.
  32. Hicham ABBAD & Dominique BONET FERNANDEZ, 2014. "Solving logistic conflicts between retailers and manufacturers: the role of interpersonal relationships," Working Papers 2014-170, Department of Research, Ipag Business School.
  33. Alexandre Lapeyre & Annie Bonnefont, 2012. "Quelles sont les évocations du développement durable ?," Post-Print hal-03829652, HAL.
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