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Quelles sont les évocations du développement durable ?

Author

Listed:
  • Alexandre Lapeyre

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Annie Bonnefont

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Frequently used in corporate communications, the notion of sustainable development remains complex for consumers. The main objective of this article is to investigate their representations. Results highlight some differences with institutional definitions, the existence of paradoxical views and evolutions in the space of 5 years. Some recommendations are suggested to improve the persuasiveness of corporate communications.

Suggested Citation

  • Alexandre Lapeyre & Annie Bonnefont, 2012. "Quelles sont les évocations du développement durable ?," Post-Print hal-03829652, HAL.
    • Handle: RePEc:hal:journl:hal-03829652
    DOI: 10.3917/mav.056.0034
    Note: View the original document on HAL open archive server: https://ut3-toulouseinp.hal.science/hal-03829652v1
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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