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Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
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- Sanjar Jumanazarov & Alisher Kamilov & Kiattipoom Kiatkawsin, 2020. "Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
- Kiattipoom Kiatkawsin & Ian Sutherland, 2020. "Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
- Nikhashemi, S.R. & Knight, Helena H. & Nusair, Khaldoon & Liat, Cheng Boon, 2021. "Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Tsuen-Ho Hsu & Ling-Zhong Lin, 2021. "A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores," Mathematics, MDPI, vol. 9(20), pages 1-24, October.
- Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023. "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 39-53.
- Wu, Yuanyuan & Liu, Tianjiao & Teng, Lefa & Zhang, Hui & Xie, Chenxin, 2021. "The impact of online review variance of new products on consumer adoption intentions," Journal of Business Research, Elsevier, vol. 136(C), pages 209-218.
- Liang, Yongheng & Xu, Qian & Jin, Liyin, 2021. "The effect of smart and connected products on consumer brand choice concentration," Journal of Business Research, Elsevier, vol. 135(C), pages 163-172.
- Ioannis Rizomyliotis & Athanasios Poulis & Kleopatra Konstantoulaki & Apostolos Giovanis, 2021. "Sustaining brand loyalty: The moderating role of green consumption values," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3025-3039, November.
- Masaya Ota & Yusuke Sakata & Takao Iijima, 2019. "Fair trade information eliminates the positive brand effect: product choice behavior in Japan," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 4(1), pages 1-14, December.
- Bai, Shizhen & Yu, Dingyao & Han, Chunjia & Yang, Mu & Gupta, Brij B. & Arya, Varsha & Panigrahi, Prabin Kumar & Tang, Rui & He, Hao & Zhao, Jiayuan, 2024. "Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation: Insights from the high-evoked automated social presence," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
- Park, Jihye & Li, Wenhan, 2023. "“I got it FIRST†: Antecedents of competitive consumption of a new product," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Ortega, Ana M. & Tabares, Felipe A., 2023. "Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Massoud Moslehpour & Ka Yin Chau & Alaleh Dadvari & Ben-Roy Do & Victoria Seitz, 2019. "What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries," Sustainability, MDPI, vol. 11(24), pages 1-22, December.
- Bai, Huifeng & McColl, Julie & Moore, Christopher, 2021. "Motives behind retailers’ post-entry expansion - Evidence from the Chinese luxury fashion market," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Li, Bo & Liao, Mengjie & Yuan, Junjing & Zhang, Jian, 2023. "Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Morone, Piergiuseppe & Caferra, Rocco & D'Adamo, Idiano & Falcone, Pasquale Marcello & Imbert, Enrica & Morone, Andrea, 2021. "Consumer willingness to pay for bio-based products: Do certifications matter?," International Journal of Production Economics, Elsevier, vol. 240(C).
- Hsin‐Hui Lin & Pin‐Han Chen & Chih‐Lun Wu, 2023. "Exploring the price anchoring effect in mobile commerce: An experimental study," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1601-1623, April.
- Yin, Zhengqing & Li, Bo & Li, Shufei & Ding, Junqi & Zhang, Lingxian, 2022. "Key influencing factors of green vegetable consumption in Beijing, China," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
- Jain, Shilpi & Basu, Sriparna & Dwivedi, Yogesh K & Kaur, Sumeet, 2022. "Interactive voice assistants – Does brand credibility assuage privacy risks?," Journal of Business Research, Elsevier, vol. 139(C), pages 701-717.
- Castillo-Villar, Fernando Rey & Villasante-Arellano, Ana Josefina, 2020. "Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Marwan GHALEB & Burçin KAPLAN, 2020. "Branding and Yemeni Organizations’ Willingness to Pay a Price Premium for Audit Services," Istanbul Management Journal, Istanbul University Business School, vol. 0(88), pages 127-143, June.
- Ridhwan O. Olaoke & Steven W. Bayighomog & Mustafa Tümer, 2021. "Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 643-656, November.
- Leckie, Civilai & Dwivedi, Abhishek & Johnson, Lester W., 2023. "Credibility and price premium-based competitiveness for industrial brands," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Tianwen Song & Qiang Zhang & Junmu Ran & Wenxue Ran, 2021. "Research on Supplier Collaboration of Daily Consumer Goods under Uncertainty of Supply and Demand," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
- Sigurdsson, Valdimar & Folwarczny, Michał & Larsen, Nils Magne & Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen & Perkovic, Sonja, 2024. "Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Pallant, Jessica L. & Karpen, Ingo O. & Sands, Sean J., 2022. "What drives consumers to customize products? The mediating role of brand experience," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Wymer, Walter & Casidy, Riza, 2019. "Exploring brand strength's nomological net and its dimensional dynamics," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 11-22.
- Lee, Eun-Jung, 2022. "Do tech products have a beauty premium? The effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
- Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.