Fair trade information eliminates the positive brand effect: product choice behavior in Japan
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DOI: 10.1186/s41180-019-0026-6
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- Hiroko Oe & Yasuyuki Yamaoka, 2023. "How to Support Expanding Sales Channels of Agri-Food Products in New Markets: Healthiness and New Experiences of Tunisian Olive Oil," Businesses, MDPI, vol. 3(3), pages 1-20, June.
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Keywords
Ethical marketing; Ethical consumers; Choice experiment; Brand trust; Cause-related marketing;All these keywords.
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