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Persuasive messages, popularity cohesion, and message diffusion in social media marketing

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Cited by:

  1. Hamelin, Nicolas & Thaichon, Park & Abraham, Christopher & Driver, Nicholas & Lipscombe, Joe & Pillai, Jayarethanam, 2020. "Storytelling, the scale of persuasion and retention: A neuromarketing approach," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  2. Hee-Min Lee & Jee-Won Kang & Young Namkung, 2021. "Instagram Users’ Information Acceptance Process for Food-Content," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
  3. Jianshan Sun & Rongrong Ying & Yuanchun Jiang & Jianmin He & Zhengping Ding, 2020. "Leveraging friend and group information to improve social recommender system," Electronic Commerce Research, Springer, vol. 20(1), pages 147-172, March.
  4. Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022. "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, vol. 30(1), pages 34-52, March.
  5. Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  6. Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  7. Huan-Ming Chuang & Chien-I Chen, 2023. "The Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
  8. Agnihotri, Arpita & Bhattacharya, Saurabh & Yannopoulou, Natalia & Liu, Martin J., 2022. "Examining social media engagement through health-related message framing in different cultures," Journal of Business Research, Elsevier, vol. 152(C), pages 349-360.
  9. Jingjing Wu & Yiwei Chen & Lin Hu & Anxin Xu, 2022. "Influence Factors on Consumers’ Instant Cross-buying under Supermarkets’ Cross-border Integration: From the Perspective of the Elaboration Likelihood Model," SAGE Open, , vol. 12(3), pages 21582440221, September.
  10. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  11. Nikita Moiseev & Alexey Mikhaylov & Hasan Dinçer & Serhat Yüksel, 2023. "Market capitalization shock effects on open innovation models in e-commerce: golden cut q-rung orthopair fuzzy multicriteria decision-making analysis," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-25, December.
  12. Ardeshir Bazrkar & Mohammad Hajimohammadi & Erfan Aramoon & Vahid Aramoon, 2021. "Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 41-58.
  13. Wenjing Lyu & Ye Qi & Jin Liu, 2024. "Proliferation in live streaming commerce, and key opinion leader selection," Electronic Commerce Research, Springer, vol. 24(2), pages 1153-1186, June.
  14. Wu, Chih-Wen, 2016. "The performance impact of social media in the chain store industry," Journal of Business Research, Elsevier, vol. 69(11), pages 5310-5316.
  15. Cao, Dongmei & Meadows, Maureen & Wong, Donna & Xia, Senmao, 2021. "Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context," Journal of Business Research, Elsevier, vol. 122(C), pages 835-846.
  16. Lianne Foti & Lance Warwick & Eric Lyons & Sonia Dhaliwal & Michael Alcorn, 2023. "Knowledge Transfer and Innovation: Universities as Catalysts for Sustainable Decision Making in Industry," Sustainability, MDPI, vol. 15(14), pages 1-11, July.
  17. Ethan, Amelia, 2023. "The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan," OSF Preprints 4dv2s, Center for Open Science.
  18. Betty Purwandari & Latifatul Khairiyah & Mardiana Purwaningsih & Achmad Nizar Hidayanto & Nur Fitriah Ayuning Budi & Kongkiti Phusavat, 2023. "Why do people donate online? A perspective from dual credibility transfer," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 393-425, June.
  19. Wagner, Timm F. & Baccarella, Christian V. & Voigt, Kai-Ingo, 2017. "Framing social media communication: Investigating the effects of brand post appeals on user interaction," European Management Journal, Elsevier, vol. 35(5), pages 606-616.
  20. Felix, Reto & Rauschnabel, Philipp A. & Hinsch, Chris, 2017. "Elements of strategic social media marketing: A holistic framework," Journal of Business Research, Elsevier, vol. 70(C), pages 118-126.
  21. Nur Hazwani Zolkifly & Nur Lailatul Husna Mohammad Yusof & Shahrel Nizar Baharom, 2017. "Promotional Methods Taken by Car Dealers: An Investigation of Traditional Marketing and Online Media in National Car Showroom," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 1462-1472, November.
  22. Zhang, Hao & Liang, Xiaoning & Qi, Chenyue, 2021. "Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness," Journal of Business Research, Elsevier, vol. 130(C), pages 453-461.
  23. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  24. Gaenssle, Sophia & Budzinski, Oliver, 2019. "Stars in social media: New light through old windows?," Ilmenau Economics Discussion Papers 123, Ilmenau University of Technology, Institute of Economics.
  25. Pavel Baboshkin & Alexey Mikhaylov & Zaffar Ahmed Shaikh, 2022. "Sustainable Cryptocurrency Growth Impossible? Impact of Network Power Demand on Bitcoin Price," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 3, pages 116-130, June.
  26. Hu, Miao & Chen, Jie & Chen, Qimei & He, Wei, 2020. "It pays off to be authentic: An examination of direct versus indirect brand mentions on social media," Journal of Business Research, Elsevier, vol. 117(C), pages 19-28.
  27. Naeem, Muhammad & Ozuem, Wilson, 2021. "The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  28. Yazan Alshamaila & Ibrahim Aljarah & Ala’ M. Al-Zoubi, 2018. "Explaining Individuals’ Usage of Social Commerce: A Data Mining Approach," Modern Applied Science, Canadian Center of Science and Education, vol. 12(8), pages 116-116, August.
  29. Sabih Ahmad Khan & Hsien-Tsung Chang, 2019. "Comparative analysis on Facebook post interaction using DNN, ELM and LSTM," PLOS ONE, Public Library of Science, vol. 14(11), pages 1-26, November.
  30. Sokolova, Karina & Kefi, Hajer, 2020. "Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  31. Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
  32. Johansson, Anders C. & Zhu, Zhen, 2021. "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series 2021-53, Stockholm School of Economics, Stockholm China Economic Research Institute.
  33. Hajer Kefi & Sitesh Indra & Talel Abdessalem, 2016. "Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector," Post-Print hal-01456580, HAL.
  34. Sheng, Jie, 2019. "Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 40-51.
  35. Zollo, Lamberto & Filieri, Raffaele & Rialti, Riccardo & Yoon, Sukki, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Journal of Business Research, Elsevier, vol. 117(C), pages 256-267.
  36. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
  37. Benhoumane Ahmed, 2020. "What Makes You "Like", "Retweet" or "Comment" a Fundraising Content on Social Media? Exploring the Characteristics of Fundraising Messages on Social Networks [Qu'est-c," Post-Print hal-03390922, HAL.
  38. Saeed Pahlevan Sharif & Paolo Mura, 2019. "Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk," Information Technology & Tourism, Springer, vol. 21(2), pages 139-163, June.
  39. Li, Li & Chen, Xiaoting & Zhu, Peng, 2024. "How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  40. Shao, Zhucheng, 2024. "From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  41. Tseng, Shun-Yao & Wang, Ching-Nan, 2016. "Perceived risk influence on dual-route information adoption processes on travel websites," Journal of Business Research, Elsevier, vol. 69(6), pages 2289-2296.
  42. Maria del García-de los Salmones & Angel Herrero & Patricia Martínez, 2021. "Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR," Journal of Business Ethics, Springer, vol. 171(3), pages 583-597, July.
  43. Algharabat, Raed & Rana, Nripendra P. & Dwivedi, Yogesh K. & Alalwan, Ali Abdallah & Qasem, Zainah, 2018. "The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 139-149.
  44. Kwak, Kyu Tae & Lee, Seung Yeop & Lee, Sang Woo, 2021. "News and user characteristics used by personalized algorithms: The case of Korea's news aggregators, Naver News and Kakao News," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  45. Rutter, Richard & Roper, Stuart & Lettice, Fiona, 2016. "Social media interaction, the university brand and recruitment performance," Journal of Business Research, Elsevier, vol. 69(8), pages 3096-3104.
  46. Wenshan Guo & Ninghua Sun, 2022. "Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping," IJERPH, MDPI, vol. 19(20), pages 1-25, October.
  47. Grover, Purva & Kar, Arpan Kumar, 2020. "User engagement for mobile payment service providers – introducing the social media engagement model," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  48. Eryarsoy, Enes & Delen, Dursun & Davazdahemami, Behrooz & Topuz, Kazim, 2021. "A novel diffusion-based model for estimating cases, and fatalities in epidemics: The case of COVID-19," Journal of Business Research, Elsevier, vol. 124(C), pages 163-178.
  49. Ryan, James Christopher, 2016. "Old knowledge for new impacts: Equity theory and workforce nationalization," Journal of Business Research, Elsevier, vol. 69(5), pages 1587-1592.
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