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The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan

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  • Ethan, Amelia

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The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan

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  • Ethan, Amelia, 2023. "The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan," OSF Preprints 4dv2s, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4dv2s
    DOI: 10.31219/osf.io/4dv2s
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    3. Ardy Wibowo & Shih-Chih Chen & Uraiporn Wiangin & Yin Ma & Athapol Ruangkanjanases, 2020. "Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    4. Enrique Bigne & Luisa Andreu & Blanca Hernandez & Carla Ruiz, 2018. "The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(9), pages 1014-1032, June.
    5. Eun Ju Seo & Jin-Woo Park & Yu Jin Choi, 2020. "The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media," Sustainability, MDPI, vol. 12(4), pages 1-18, February.
    6. Vithayathil, Joseph & Dadgar, Majid & Osiri, J. Kalu, 2020. "Social media use and consumer shopping preferences," International Journal of Information Management, Elsevier, vol. 54(C).
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    11. Kim, Angella J. & Ko, Eunju, 2012. "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand," Journal of Business Research, Elsevier, vol. 65(10), pages 1480-1486.
    12. Andrew N. Mason & John Narcum & Kevin Mason, 2021. "Social media marketing gains importance after Covid-19," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1870797-187, January.
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