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Beyond technology acceptance: Brand relationships and online brand experience

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Cited by:

  1. O'Connor, Genevieve E. & Myrden, Susan & Alkire (née Nasr), Linda & Lee, Kyungwon & Köcher, Sören & Kandampully, Jay & Williams, Jerome D., 2021. "Digital Health Experience: A Regulatory Focus Perspective," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 121-136.
  2. Yibei Pu & Norzaidahwati Zaidin & Yaodong Zhu, 2023. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
  3. Prithvi Roy & Badrinarayan Srirangam Ramaprasad & Manan Chakraborty & Nandan Prabhu & Shreelatha Rao, 2024. "Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective," Global Business Review, International Management Institute, vol. 25(3), pages 832-851, June.
  4. Amna Tariq, Yasir Rashid, Ansar Waseem, 2020. "Value Co-Creation in Travel Industry: Examining the Impact of Operand and Operant Resources on Actor Experience," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 7(1), pages 31-46, March.
  5. Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  6. Japutra, Arnold & Molinillo, Sebastian, 2019. "Responsible and active brand personality: On the relationships with brand experience and key relationship constructs," Journal of Business Research, Elsevier, vol. 99(C), pages 464-471.
  7. Wallace, Elaine & Torres, Pedro & Augusto, Mário & Stefuryn, Maryana, 2021. "Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands," Journal of Business Research, Elsevier, vol. 135(C), pages 519-531.
  8. Davari, Arezoo & Iyer, Pramod & Rokonuzzaman, Md, 2016. "Identifying the determinants of online retail patronage: A perceived-risk perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 186-193.
  9. Cui, Yu & Li, Jingyi & Zhang, Yueyao, 2022. "The impacts of game experience and fanwork creation on game loyalty: Mediation effect of perceived value," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  10. Subhajit Bhattacharya & Vijeta Anand, 2021. "What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study," Global Business Review, International Management Institute, vol. 22(6), pages 1507-1529, December.
  11. Yasin, Mahmoud & Liébana-Cabanillas, Francisco & Porcu, Lucia & Kayed, Rasem N., 2020. "The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  12. Richard Huaman-Ramirez & Dwight Merunka, 2019. "Brand experience effects on brand attachment: The role of brand trust, age, and income," Post-Print hal-02118504, HAL.
  13. Mukherjee, Amaradri & Smith, Ronn J. & Turri, Anna M., 2018. "The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms," Journal of Business Research, Elsevier, vol. 92(C), pages 290-299.
  14. Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
  15. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
  16. Recalde, Daniella & Jai, Tunmin Catherine & Jones, Robert Paul, 2024. "I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  17. Ridhwan O. Olaoke & Steven W. Bayighomog & Mustafa Tümer, 2021. "Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 643-656, November.
  18. Lin, Yi Hsin, 2015. "Innovative brand experience's influence on brand equity and brand satisfaction," Journal of Business Research, Elsevier, vol. 68(11), pages 2254-2259.
  19. Michael Chrissos Anestis & Ioanna Karantza & Costas Assimakopoulos & Sotirios Vlachakis, 2022. "Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 555-574, September.
  20. Hamzah, Zalfa Laili & Syed Alwi, Sharifah Faridah & Othman, Md Nor, 2014. "Designing corporate brand experience in an online context: A qualitative insight," Journal of Business Research, Elsevier, vol. 67(11), pages 2299-2310.
  21. Stephanie Meek & Madeleine Ogilvie & Claire Lambert & Maria M. Ryan, 2019. "Contextualising social capital in online brand communities," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 426-444, July.
  22. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
  23. Ya-Lan Chin & Feng-Shang Wu & Jian-Bing Liu & Yan Li & Jin Wang, 2024. "Exploring the role of interaction in older-adult service innovation: insights from the testing stage," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  24. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
  25. Talwar, Shalini & Dhir, Amandeep & Khalil, Ashraf & Mohan, Geetha & Islam, A.K.M. Najmul, 2020. "Point of adoption and beyond. Initial trust and mobile-payment continuation intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  26. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  27. Baudier, Patricia & Ammi, Chantal & Hikkerova, Lubica, 2022. "Impact of advertising on users’ perceptions regarding the Internet of things," Journal of Business Research, Elsevier, vol. 141(C), pages 355-366.
  28. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.
  29. Bo Pu & Min Teah & Ian Phau, 2019. "Hot Chili Peppers, Tears and Sweat: How Experiencing Sichuan Cuisine will Influence Intention to Visit City of Origin," Sustainability, MDPI, vol. 11(13), pages 1-16, June.
  30. Lai-cheung Leung, 2016. "The Role of Consumer-Brand Experiences and Relationship in Contributing to Brand Equity for Services," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 2(2), pages 195-216, April.
  31. Santos-Vijande, María Leticia & Gómez-Rico, Mar & Molina-Collado, Arturo & Davison, Robert M., 2022. "Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  32. Boisvert, Jean & Christodoulides, George & Sajid Khan, M., 2023. "Toward a better understanding of key determinants and consequences of masstige consumption," Journal of Business Research, Elsevier, vol. 161(C).
  33. Nepomuceno, Marcelo Vinhal & Laroche, Michel & Richard, Marie-Odile, 2014. "How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 619-629.
  34. Linda Seduram & Abdullah Al Mamun & Anas A. Salameh & Selvan Perumal & Hasnizam Shaari, 2022. "Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model," SAGE Open, , vol. 12(2), pages 21582440221, May.
  35. Abosag, Ibrahim & Ramadan, Zahy B. & Baker, Tom & Jin, Zhongqi, 2020. "Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites," Journal of Business Research, Elsevier, vol. 117(C), pages 862-872.
  36. Alkire (née Nasr), Linda & O'Connor, Genevieve E. & Myrden, Susan & Köcher, Sören, 2020. "Patient experience in the digital age: An investigation into the effect of generational cohorts," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  37. Sirdeshmukh, Deepak & Ahmad, Norita B. & Khan, M. Sajid & Ashill, Nicholas J., 2018. "Drivers of user loyalty intention and commitment to a search engine: An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 71-81.
  38. Zeynep Gürhan-Canli & Ceren Hayran & Gülen Sarial-Abi, 2016. "Customer-based brand equity in a technologically fast-paced, connected, and constrained environment," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 23-32, June.
  39. Mohammad Shirazian & Imran Khan & Faraz Sadeghvaziri & Elham Ebrahimi, 2024. "Development and validation of a scale for measuring E-retail brand experience," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(5), pages 4157-4180, October.
  40. Qifan Hu & Qianyun Xu & Bing Xu, 2019. "Introducing of Online Channel and Management Strategy for Green Agri-food Supply Chain based on Pick-Your-Own Operations," IJERPH, MDPI, vol. 16(11), pages 1-25, June.
  41. Ciuchita, Robert & Mahr, Dominik & Odekerken-Schröder, Gaby, 2019. "“Deal with it”: How coping with e-service innovation affects the customer experience," Journal of Business Research, Elsevier, vol. 103(C), pages 130-141.
  42. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
  43. Ozdemir, Sena & Zhang, ShiJie & Gupta, Suraksha & Bebek, Gaye, 2020. "The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty," Journal of Business Research, Elsevier, vol. 117(C), pages 791-805.
  44. Pizzi, Gabriele & Vannucci, Virginia & Aiello, Gaetano, 2020. "Branding in the time of virtual reality: Are virtual store brand perceptions real?," Journal of Business Research, Elsevier, vol. 119(C), pages 502-510.
  45. Doris Morales-Solana & Irene Esteban-Millat & Alejandro Alegret Cotas, 2022. "Experiences in consumer flow in online supermarkets," Electronic Commerce Research, Springer, vol. 22(4), pages 1195-1226, December.
  46. Xi Chen & Chunlan Jiao & Ran Ji & Yu Li, 2021. "Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience," SAGE Open, , vol. 11(4), pages 21582440211, October.
  47. Pabla, Harleen & Soch, Harmeen, 2023. "Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love," Journal of Air Transport Management, Elsevier, vol. 107(C).
  48. Ying Zhou & Sameer Kumar & Fumitaka Furuoka, 2024. "Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
  49. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.
  50. Piccoli, Gabriele & Lui, Tsz-Wai & Grün, Bettina, 2017. "The impact of IT-enabled customer service systems on service personalization, customer service perceptions, and hotel performance," Tourism Management, Elsevier, vol. 59(C), pages 349-362.
  51. Waqas, Muhammad & Salleh, Noor Akma Mohd & Hamzah, Zalfa Laili, 2021. "Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 106-120.
  52. Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García, 2023. "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 95-115, March.
  53. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
  54. Faseeh Amin Beig & Fayaz Ahmad Nika, 2022. "Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir," Global Business Review, International Management Institute, vol. 23(1), pages 156-175, February.
  55. Şahika Burçin Tatar & İrem Eren-Erdoğmuş, 2016. "The effect of social media marketing on brand trust and brand loyalty for hotels," Information Technology & Tourism, Springer, vol. 16(3), pages 249-263, September.
  56. Khaw Ooi San & Abu Bakar Sade & Linda Seduram, 2020. "Social Networking Brand Engagement using Creative Brand Content Experiences," International Business Research, Canadian Center of Science and Education, vol. 13(4), pages 1-63, April.
  57. Zollo, Lamberto & Filieri, Raffaele & Rialti, Riccardo & Yoon, Sukki, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Journal of Business Research, Elsevier, vol. 117(C), pages 256-267.
  58. Jaspers, Esther D.T. & Pearson, Erika, 2022. "Consumers’ acceptance of domestic Internet-of-Things: The role of trust and privacy concerns," Journal of Business Research, Elsevier, vol. 142(C), pages 255-265.
  59. Untung Rahardja & Tanaporn Hongsuchon & Taqwa Hariguna & Athapol Ruangkanjanases, 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
  60. Yu, Xiaolei & Yuan, Chunlin & Kim, Juran & Wang, Shuman, 2021. "A new form of brand experience in online social networks: An empirical analysis," Journal of Business Research, Elsevier, vol. 130(C), pages 426-435.
  61. Davis, Robert & Piven, Inna & Breazeale, Michael, 2014. "Conceptualizing the brand in social media community: The five sources model," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 468-481.
  62. Nguyen Ngoc Dan Thanh & Nguyen Thuy Binh, 2019. "The relationship between online trust, customer engagement and EWOM," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 9(1), pages 128-149.
  63. Imran Khan & Mobin Fatma, 2017. "Antecedents and outcomes of brand experience: an empirical study," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 439-452, October.
  64. Dhananjay Bapat & Devika Vashisht, 2024. "Experience in financial services: a bibliometric analysis and thematic content analysis," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 904-921, September.
  65. Sohn, Stefanie, 2017. "Consumer processing of mobile online stores: Sources and effects of processing fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 137-147.
  66. Ye, Ben Haobin & Barreda, Albert A. & Okumus, Fevzi & Nusair, Khaldoon, 2019. "Website interactivity and brand development of online travel agencies in China: The moderating role of age," Journal of Business Research, Elsevier, vol. 99(C), pages 382-389.
  67. Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh, 2022. "Branded content experience in social media settings: a consumer culture theory perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 225-240, March.
  68. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.
  69. Lu, Jingyi & Chen, Yuqi & Fang, Qingwen, 2022. "Promoting decision satisfaction: The effect of the decision target and strategy on process satisfaction," Journal of Business Research, Elsevier, vol. 139(C), pages 1231-1239.
  70. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
  71. Cambra-Fierro, Jesús & Gao, Lily (Xuehui) & Melero-Polo, Iguácel, 2021. "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value," Journal of Business Research, Elsevier, vol. 125(C), pages 103-119.
  72. Patricia SanMiguel & Silvia Pérez-Bou & Teresa Sádaba & Pedro Mir-Bernal, 2021. "How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry," Sustainability, MDPI, vol. 13(20), pages 1-27, October.
  73. Jeannot, Florence & Dampérat, Maud & Salvador, Marielle & El Euch Maalej, Mariem & Jongmans, Eline, 2022. "Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences," Journal of Business Research, Elsevier, vol. 146(C), pages 518-539.
  74. Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese, 2023. "Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 334-371, March.
  75. Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
  76. Bogdan Anastasiei & Ana Raluca Chiosa, 2018. "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 33-45.
  77. Mondal, Jalaluddin & Chakrabarti, Somnath, 2021. "Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  78. Sara Amoroso & Simonetta Pattuglia & Imran Khan, 2021. "Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 33-43, March.
  79. Roy, Sanjit Kumar & Balaji, M S & Sadeque, Saalem & Nguyen, Bang & Melewar, T C, 2017. "Constituents and consequences of smart customer experience in retailing," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 257-270.
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