The effect of social media marketing on brand trust and brand loyalty for hotels
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DOI: 10.1007/s40558-015-0048-6
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Cited by:
- Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.
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Keywords
Hotels; Social media marketing; Brand loyalty; Brand trust;All these keywords.
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