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Contributing clarity by examining brand luxury in the fashion market

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Cited by:

  1. Daria Greenberg & Elena Ehrensperger & Michael Schulte-Mecklenbeck & Wayne D. Hoyer & Z. John Zhang & Harley Krohmer, 2020. "The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 195-210, March.
  2. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
  3. Ajitha, S. & Sivakumar, V.J., 2017. "Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 103-113.
  4. Lee, Jung Eun & Watkins, Brandi, 2016. "YouTube vloggers' influence on consumer luxury brand perceptions and intentions," Journal of Business Research, Elsevier, vol. 69(12), pages 5753-5760.
  5. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
  6. Gian Luca Gregori & Silvia Cardinali & Meri Travaglini, 2013. "Imprese calzaturiere e competitivit? nel mercato mondiale: il caso di una media luxury brand company," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 151-168.
  7. Taishoff, Marika & Mühlbacher, Hans & Kauppinen-Räisänen, Hannele, 2022. "Building and sustaining resilient luxury service ecosystems," Journal of Business Research, Elsevier, vol. 146(C), pages 201-215.
  8. Kim, Juran & Lee, Ki Hoon, 2019. "Influence of integration on interactivity in social media luxury brand communities," Journal of Business Research, Elsevier, vol. 99(C), pages 422-429.
  9. Maidul Islam & Bidhanchandra Nahakpam Singh, 2020. "Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students," Sustainability, MDPI, vol. 12(18), pages 1-14, September.
  10. Hadro Dominika & Patora-Wysocka Zofia & Fijałkowska Justyna & Mróz-Gorgoń Barbara, 2023. "Sustainability and Fast Fashion from the Executive Perspective – the Case of LPP S.A," Journal of Intercultural Management, Sciendo, vol. 15(3), pages 148-178, September.
  11. Jongsik Yu, 2019. "Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
  12. Estelle Dinh & Hans Mühlbacher & Mariaterasa Torchia, 2024. "Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 58-78, January.
  13. Shahid, Shadma & Paul, Justin, 2021. "Intrinsic motivation of luxury consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  14. Aldhamiri, Ali & Carlson, Jamie & Vilches-Montero, Sonia & Rahman, Syed Mahmudur & Gudergan, Siegfried P., 2024. "What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Yu, Shubin & Hudders, Liselot & Cauberghe, Verolien, 2018. "Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce," Journal of Business Research, Elsevier, vol. 85(C), pages 105-116.
  16. Dahan, Momi & Sayag, Doron, 2024. "Scarcity and consumption priorities," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 108(C).
  17. Goncharuk, A. G., 2019. "Alternative View on Wine Value and Its Measurement," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 8(2), pages 88-106, May.
  18. Llamas, Rosa & Thomsen, Thyra Uth, 2016. "The luxury of igniting change by giving: Transforming yourself while transforming others' lives," Journal of Business Research, Elsevier, vol. 69(1), pages 166-176.
  19. Ko, Eunju & Megehee, Carol M., 2012. "Fashion marketing of luxury brands: Recent research issues and contributions," Journal of Business Research, Elsevier, vol. 65(10), pages 1395-1398.
  20. Jongsik Yu & Junghyun Park & Kyeongheum Lee & Heesup Han, 2021. "Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?," IJERPH, MDPI, vol. 18(6), pages 1-14, March.
  21. Kim, Jae-Eun & Lloyd, Stephen & Cervellon, Marie-Cécile, 2016. "Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement," Journal of Business Research, Elsevier, vol. 69(1), pages 304-313.
  22. Amélia Maria Pinto Cunha Brandão & Hugo Eduardo Magalhães Barbedo, 2023. "Going (in)conspicuous: antecedents and moderators of luxury consumption," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 202-218, June.
  23. Adrian Razvan Joanta (Rusan) & Marwa Bezzaouia, 2016. "Digital Marketing And Its Influences On The Perception Regarding Product Values And Luxury Brands," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 65-69, April.
  24. Ko, Eunju & Costello, John P. & Taylor, Charles R., 2019. "What is a luxury brand? A new definition and review of the literature," Journal of Business Research, Elsevier, vol. 99(C), pages 405-413.
  25. Welté, Jean-Baptiste & Cayla, Julien & Fischer, Eileen, 2022. "Navigating contradictory logics in the field of luxury retailing," Journal of Retailing, Elsevier, vol. 98(3), pages 510-526.
  26. Koivisto, Elina & Mattila, Pekka, 2020. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event," Journal of Business Research, Elsevier, vol. 117(C), pages 570-578.
  27. Mbaye Fall Diallo & Norchène Ben Dahmane Mouelhi & Mahesh Gadekar & Marie Schill, 2021. "CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?," Journal of Business Ethics, Springer, vol. 169(2), pages 241-260, March.
  28. Zollo, Lamberto & Filieri, Raffaele & Rialti, Riccardo & Yoon, Sukki, 2020. "Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience," Journal of Business Research, Elsevier, vol. 117(C), pages 256-267.
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