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Assessing cross-cultural marketing theory and research

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  1. Beugelsdijk, Sjoerd & Slangen, Arjen & Maseland, Robbert & Onrust, Marjolijn, 2014. "The impact of home–host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries," Journal of Business Research, Elsevier, vol. 67(8), pages 1638-1646.
  2. Raffaele Campo & Pierfelice Rosato & Davide Giagnacovo, 2020. "Less Salt, Same Taste: Food Marketing Strategies via Healthier Products," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
  3. Hailin Zhang & Xina Yuan & Tae Ho Song, 2020. "Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective," Electronic Commerce Research, Springer, vol. 20(3), pages 589-608, September.
  4. Moro, Sérgio & Pires, Guilherme & Rita, Paulo & Cortez, Paulo, 2019. "A text mining and topic modelling perspective of ethnic marketing research," Journal of Business Research, Elsevier, vol. 103(C), pages 275-285.
  5. Romero, Cláudia Buhamra Abreu & Laroche, Michel & Aurup, Golam Mohammad & Ferraz, Sofia Batista, 2018. "Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada," Journal of Business Research, Elsevier, vol. 82(C), pages 300-309.
  6. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
  7. Strese, Steffen & Adams, Daniel R. & Flatten, Tessa C. & Brettel, Malte, 2016. "Corporate culture and absorptive capacity: The moderating role of national culture dimensions on innovation management," International Business Review, Elsevier, vol. 25(5), pages 1149-1168.
  8. Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
  9. Gilboa, Shaked & Mitchell, Vince, 2020. "The role of culture and purchasing power parity in shaping mall-shoppers’ profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  10. Gentina, Elodie & Butori, Raphaëlle & Rose, Gregory M. & Bakir, Aysen, 2014. "How national culture impacts teenage shopping behavior: Comparing French and American consumers," Journal of Business Research, Elsevier, vol. 67(4), pages 464-470.
  11. Max Reinwald & Hendrik Hüttermann & Julia Kröll & Sabine Boerner, 2015. "Gender Diversity in Führungsteams und Unternehmensperformanz: Eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 67(3), pages 262-296, September.
  12. Galina Timokhina & Urkmez Taylan & Ralf Wagner, 2018. "Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies," South East European Journal of Economics and Business, Sciendo, vol. 13(2), pages 49-71, December.
  13. Leonhardt, James M. & Pezzuti, Todd & Namkoong, Jae-Eun, 2020. "We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information," Journal of Business Research, Elsevier, vol. 112(C), pages 160-169.
  14. Maria Smirnova & Vera Rebiazina & Irina Moreva, 2014. "Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 23-44.
  15. Daniel Robert Adams & Tessa Christina Flatten & Helge Brinkmann & Malte Brettel, 2016. "Consequences And Antecedents Of Absorptive Capacity In A Cross-Cultural Context," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-39, January.
  16. Lorente-Páramo, Ángel J. & Chaparro-Peláez, Julián & Hernández-García, Ángel, 2020. "How to improve e-mail click-through rates – A national culture approach," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  17. Alden, Dana L. & Kelley, James B. & Youn, James B. & Chen, Qimei, 2016. "Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea," Journal of Business Research, Elsevier, vol. 69(12), pages 5909-5916.
  18. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
  19. Emilia Cubero Dudinskaya, 2017. "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series 132, University of Pavia, Department of Economics and Management.
  20. Franco Mara & Meneses Raquel, 2020. "The Influence of Culture in Customers’ Expectations about the Hotel Service in Latin Countries with Different Human Development Levels," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(1), pages 56-73, May.
  21. Sarkane Glorija & Sloka Biruta, 2015. "Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education," Economics and Business, Sciendo, vol. 27(1), pages 76-80, August.
  22. Elodie Gentina & Pallavi Singh, 2015. "How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization," Sustainability, MDPI, vol. 7(6), pages 1-23, June.
  23. Kittur, Prathamesh & Agarwal, Shailja, 2024. "Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships," Journal of Business Research, Elsevier, vol. 180(C).
  24. Moon, Sangkil & Song, Reo, 2015. "The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry," Journal of Retailing, Elsevier, vol. 91(1), pages 154-170.
  25. Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
  26. Millan, Elena & De Pelsmacker, Patrick & Wright, Len Tiu, 2013. "Clothing consumption in two recent EU Member States: A cross-cultural study," Journal of Business Research, Elsevier, vol. 66(8), pages 975-982.
  27. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince & Borges, Adilson & Frimpong, Kwabena & Belhsen, Nourdine, 2020. "Mall experiences are not universal: The moderating roles of national culture and mall industry age," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  28. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary," Journal of Business Research, Elsevier, vol. 64(7), pages 782-784, July.
  29. Hassan, Louise M. & Shiu, Edward, 2015. "The moderating role of national cultural values in smoking cessation," Journal of Business Research, Elsevier, vol. 68(10), pages 2173-2180.
  30. Nina Verzosa & Stephen Greaves & Chinh Ho & Mark Davis, 2021. "Stated willingness to participate in travel surveys: a cross-country and cross-methods comparison," Transportation, Springer, vol. 48(3), pages 1311-1327, June.
  31. Nadine Waehning & Ibrahim Sirkeci & Stephan Dahl & Sinan Zeyneloglu, 2018. "CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 6(1), pages 23-47, May.
  32. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
  33. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
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