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The playground effect: How augmented reality drives creative customer engagement

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  1. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  2. Qin, Hong & Osatuyi, Babajide & Xu, Lu, 2021. "How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  3. Xygkogianni Maria, 2023. "Augmented Reality Marketing Implementation in Greek SMEs - A SWOT Analysis," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 12(2), pages 1-7.
  4. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
  5. Julia Bräker & Anna Osterbrink & Martin Semmann & Manuel Wiesche, 2023. "User-Centered Requirements for Augmented Reality as a Cognitive Assistant for Safety-Critical Services," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(2), pages 161-178, April.
  6. Recalde, Daniella & Jai, Tunmin Catherine & Jones, Robert Paul, 2024. "I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  7. David Gligor & Siddik Bozkurt & Emma Welch, 2023. "Building theoretical sand castles: the case of customer brand engagement," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 297-316, September.
  8. Sorooshian, Shahryar, 2024. "Enhanced methodology to assess business research community serving extended realities movement," Socio-Economic Planning Sciences, Elsevier, vol. 95(C).
  9. Vandith Pamuru & Warut Khern-am-nuai & Karthik Kannan, 2021. "The Impact of an Augmented-Reality Game on Local Businesses: A Study of Pokémon Go on Restaurants," Information Systems Research, INFORMS, vol. 32(3), pages 950-966, September.
  10. Marwa Mahmoud Ibrahim & Rasha Ihab Nasr, 2025. "Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt," Future Business Journal, Springer, vol. 11(1), pages 1-17, December.
  11. Rumen Pozharliev & Matteo Angelis & Dario Rossi, 2022. "The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures," Marketing Letters, Springer, vol. 33(1), pages 113-128, March.
  12. Luo, Xi & Cheah, Jun-Hwa & Hollebeek, Linda D. & Lim, Xin-Jean, 2024. "Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  13. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  14. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.
  15. Söderlund, Magnus, 2023. "Moderator variables in consumer research: A call for caution," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  16. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
  17. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  18. Xianfang Zeng & James Agarwal & Mehdi Mourali, 2023. "A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 297-319, December.
  19. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
  20. Chekembayeva, Gaukhar & Garaus, Marion & Schmidt, Orsolya, 2023. "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  21. Easwaramoorthy Rangaswamy & Nishad Nawaz & Zhou Changzhuang, 2022. "The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
  22. Researchers on the broader topic of the short & long term effects of Covid-19 (Novel Coronavirus), 2023. "Special Issue 2023: The Global Effects of Covid-19 to Business and Entrepreneurship," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 0, pages 1-1.
  23. Bin Kim, Woo & Jung Choo, Ho, 2023. "How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity," Journal of Business Research, Elsevier, vol. 154(C).
  24. Sıddık Bozkurt & David Gligor & Nichole Gligor, 2022. "Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 408-424, December.
  25. Marozzo, Veronica & Crupi, Antonio & Abbate, Tindara & Cesaroni, Fabrizio & Corvello, Vincenzo, 2024. "The impact of watching science fiction on the creativity of individuals: The role of STEM background," Technovation, Elsevier, vol. 132(C).
  26. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
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