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Special Issue 2023: The Global Effects of Covid-19 to Business and Entrepreneurship

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  • Researchers on the broader topic of the short
  • long term effects of Covid-19 (Novel Coronavirus)

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Business and Entrepreneurship Journal from researchers on the broader topic of the short and long term effects of Covid-19 (Novel Coronavirus) to business and entrepreneurshipPest Analysis of Greece's External Environment in the View of Digital Transformation of SMEs. Panta Maria and Xygkogianni MariaCOVID-19 Effects on Reward-based Crowdfunding Campaigns. Nikolaos DaskalakisAugmented Reality Marketing Implementation in Greek SMEs - A SWOT Analysis. Xygkogianni Maria

Suggested Citation

  • Researchers on the broader topic of the short & long term effects of Covid-19 (Novel Coronavirus), 2023. "Special Issue 2023: The Global Effects of Covid-19 to Business and Entrepreneurship," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 0, pages 1-1.
    • Handle: RePEc:spt:busent:v::y:2023:i::f:12_3_1
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    References listed on IDEAS

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    1. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
    2. Rauschnabel, Philipp A. & Felix, Reto & Hinsch, Chris, 2019. "Augmented reality marketing: How mobile AR-apps can improve brands through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 43-53.
    3. Syed Hasnain Alam Kazmi & Rizwan Raheem Ahmed & Kamran Ahmed Soomro & Alharthi Rami Hashem E & Hameed Akhtar & Vishnu Parmar, 2021. "Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan," Sustainability, MDPI, vol. 13(24), pages 1-28, December.
    4. Chiara D’Angelo & Diletta Gazzaroli & Caterina Gozzoli, 2020. "Organisational Welfare in Italian SMEs: The Process of Valorising Human Resources," Sustainability, MDPI, vol. 12(22), pages 1-13, November.
    5. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    6. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
    7. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
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