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Generating global brand equity through corporate social responsibility to key stakeholders

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Cited by:

  1. Jana Majerova & Wlodzimierz Sroka & Anna Krizanova & Lubica Gajanova & George Lazaroiu & Margareta Nadanyiova, 2020. "Sustainable Brand Management of Alimentary Goods," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
  2. Govindan, Kannan & Shankar, Madan & Kannan, Devika, 2018. "Supplier selection based on corporate social responsibility practices," International Journal of Production Economics, Elsevier, vol. 200(C), pages 353-379.
  3. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
  4. Mª. Eugenia López‐Pérez & Iguácel Melero & F. Javier Sesé, 2017. "Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 435-448, September.
  5. Won-Moo Hur & Hanna Kim & Jeong Woo, 2014. "How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation," Journal of Business Ethics, Springer, vol. 125(1), pages 75-86, November.
  6. Andreu, Luisa & Casado-Díaz, Ana B. & Mattila, Anna S., 2015. "Effects of message appeal and service type in CSR communication strategies," Journal of Business Research, Elsevier, vol. 68(7), pages 1488-1495.
  7. Rahman, Mahabubur & Faroque, Anisur R. & Sakka, Georgia & Ahmed, Zafar U., 2022. "The impact of negative customer engagement on market-based assets and financial performance," Journal of Business Research, Elsevier, vol. 138(C), pages 422-435.
  8. Mochales, Gerardo & Blanch, Javier, 2022. "Unlocking the potential of CSR: An explanatory model to determine the strategic character of CSR activities," Journal of Business Research, Elsevier, vol. 140(C), pages 310-323.
  9. Mario Vaupel & David Bendig & Denise Fischer-Kreer & Malte Brettel, 2023. "The Role of Share Repurchases for Firms’ Social and Environmental Sustainability," Journal of Business Ethics, Springer, vol. 183(2), pages 401-428, March.
  10. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  11. Saqib Aziz & Mahabubur Rahman & Dildar Hussain & Duc Nguyen, 2021. "Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity," Post-Print hal-03344206, HAL.
  12. Katja H. Brunk & Cara Boer, 2020. "How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry," Journal of Business Ethics, Springer, vol. 161(2), pages 443-458, January.
  13. Hsu, Bo-Xiang & Chen, Yi-Min & Chen, Li-An (Leann), 2022. "Corporate social responsibility and value added in the supply chain: Model and mechanism," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  14. Warat Winit & Saranya Kantabutra & Sooksan Kantabutra, 2023. "Toward a Sustainability Brand Model: An Integrative Review," Sustainability, MDPI, vol. 15(6), pages 1-25, March.
  15. J. Alfredo Flores‐Hernández & Jesús J. Cambra‐Fierro & Rosario Vázquez‐Carrasco, 2020. "Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 935-945, July.
  16. Maria Ángeles Alcaide González & Elena De La Poza Plaza & Natividad Guadalajara Olmeda, 2020. "The impact of corporate social responsibility transparency on the financial performance, brand value, and sustainability level of IT companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 642-654, March.
  17. María Eugenia López-Pérez & Iguácel Melero-Polo & Rosario Vázquez-Carrasco & Jesús Cambra-Fierro, 2018. "Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
  18. Ifzal Ahmad & Khurram Shahzad & Asma Gul, 2019. "Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 123-144, March.
  19. Aziz, Saqib & Rahman, Mahabubur & Hussain, Dildar & Nguyen, Duc K., 2021. "Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity," Ecological Economics, Elsevier, vol. 189(C).
  20. Mahabubur Rahman & M. Ángeles Rodríguez-Serrano & Mary Lambkin, 2019. "Brand equity and firm performance: the complementary role of corporate social responsibility," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 691-704, November.
  21. Nizam, Esma & Ng, Adam & Dewandaru, Ginanjar & Nagayev, Ruslan & Nkoba, Malik Abdulrahman, 2019. "The impact of social and environmental sustainability on financial performance: A global analysis of the banking sector," Journal of Multinational Financial Management, Elsevier, vol. 49(C), pages 35-53.
  22. Bardos, Katsiaryna Salavei & Ertugrul, Mine & Gao, Lucia Silva, 2020. "Corporate social responsibility, product market perception, and firm value," Journal of Corporate Finance, Elsevier, vol. 62(C).
  23. Jing Yang & Kelly Basile, 2022. "Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance," Journal of Business Ethics, Springer, vol. 178(2), pages 501-517, June.
  24. Wilert Puriwat & Suchart Tripopsakul, 2022. "From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity," Sustainability, MDPI, vol. 14(17), pages 1-15, August.
  25. Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
  26. Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
  27. Jalal Rajeh Hanaysha, 2020. "Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?," Jindal Journal of Business Research, , vol. 9(1), pages 56-71, June.
  28. Andrea Pérez & Ignacio Rodríguez del Bosque, 2013. "Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool," Journal of Business Ethics, Springer, vol. 118(2), pages 265-286, December.
  29. Shuili Du & Kun Yu, 2021. "Do Corporate Social Responsibility Reports Convey Value Relevant Information? Evidence from Report Readability and Tone," Journal of Business Ethics, Springer, vol. 172(2), pages 253-274, August.
  30. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
  31. Łukasz Matuszak & Ewa Różańska, 2019. "A Non-Linear and Disaggregated Approach to Studying the Impact of CSR on Accounting Profitability: Evidence from the Polish Banking Industry," Sustainability, MDPI, vol. 11(1), pages 1-21, January.
  32. Jennifer Martínez-Ferrero & Shantanu Banerjee & Isabel María García-Sánchez, 2016. "Corporate Social Responsibility as a Strategic Shield Against Costs of Earnings Management Practices," Journal of Business Ethics, Springer, vol. 133(2), pages 305-324, January.
  33. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
  34. Jenny van Doorn & Peter C. Verhoef & Hans Risselada, 2020. "Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR," Sustainability, MDPI, vol. 12(9), pages 1-8, May.
  35. Rafał Kowalczyk & Wioleta Kucharska, 2020. "Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 595-615, March.
  36. Mª Eugenia López‐Pérez & Iguácel Melero & F Javier Sese, 2017. "Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 985-999, November.
  37. Fue Zeng & Ji Li & Hong Zhu & Zhenyao Cai & Pengcheng Li, 2013. "How International Firms Conduct Societal Marketing in Emerging Markets," Management International Review, Springer, vol. 53(6), pages 841-868, December.
  38. Mahabubur Rahman & Anisur Faroque & Georgia Sakka & Zafar Ahmed, 2022. "The impact of negative customer engagement on market-based assets and financial performance," Post-Print hal-03545814, HAL.
  39. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
  40. Özsomer, Aysegül & Batra, Rajeev & Chattopadhyay, Amitava & ter Hofstede, Frenkel, 2012. "A global brand management roadmap," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 1-4.
  41. Qiong Yao & Suzhen Zeng & Shibin Sheng & Shiyuan Gong, 2021. "Green innovation and brand equity: moderating effects of industrial institutions," Asia Pacific Journal of Management, Springer, vol. 38(2), pages 573-602, June.
  42. Alfredo Flores-Hernández & Ana Olavarría-Jaraba & Guadalupe Valera-Blanes & Rosario Vázquez-Carrasco, 2020. "Sustainability and Branding in Retail: A Model of Chain of Effects," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
  43. Swaen, Valérie & Demoulin, Nathalie & Pauwels-Delassus, Véronique, 2021. "Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation," Journal of Business Research, Elsevier, vol. 131(C), pages 709-721.
  44. Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, vol. 7(4), pages 1-12, March.
  45. Idoya Ferrero-Ferrero & María Ángeles Fernández-Izquierdo & María Jesús Muñoz-Torres, 2016. "The Effect of Environmental, Social and Governance Consistency on Economic Results," Sustainability, MDPI, vol. 8(10), pages 1-16, October.
  46. Ellinger, Alexander E. & Naidoo, Jeffrey & Ellinger, Andrea D. & Filips, Karli & Herrin, Gregory D., 2020. "Applying blue ocean strategy to hire and assimilate workers with disabilities into distribution centers," Business Horizons, Elsevier, vol. 63(3), pages 339-350.
  47. María Ángeles Alcaide & Elena De La Poza & Natividad Guadalajara, 2019. "Assessing the Sustainability of High-Value Brands in the IT Sector," Sustainability, MDPI, vol. 11(6), pages 1-20, March.
  48. Mena, Jeannette A. & Hult, G. Tomas M. & Ferrell, O.C. & Zhang, Yufei, 2019. "Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance," Journal of Business Research, Elsevier, vol. 95(C), pages 531-543.
  49. Hakan Karaosman & Gustavo Morales-Alonso & Mercedes Grijalvo, 2015. "Consumers’ responses to CSR in a cross-cultural setting," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1052916-105, December.
  50. Wang, David Han-Min & Chen, Pei-Hua & Yu, Tiffany Hui-Kuang & Hsiao, Chih-Yi, 2015. "The effects of corporate social responsibility on brand equity and firm performance," Journal of Business Research, Elsevier, vol. 68(11), pages 2232-2236.
  51. Martínez Ferrero, Jennifer, 2014. "Consecuencias de las prácticas de sostenibilidad en el coste de capital y en la reputación corporativa," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 17(2), pages 153-162.
  52. Liana Chernobay & Tetiana Yasinska & Svyatoslav Malibroda, 2020. "Applied Aspect Of Corporate Social Responsibility Impact On Company Competitiveness -Unilever Example," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(1), pages 32-44.
  53. Wassili Lasarov & Stefan Hoffmann & Ulrich Orth, 2023. "Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time," Journal of Business Ethics, Springer, vol. 182(4), pages 1129-1154, February.
  54. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.
  55. Karaman, Abdullah S. & Akman, Engin, 2018. "Taking-off corporate social responsibility programs: An AHP application in airline industry," Journal of Air Transport Management, Elsevier, vol. 68(C), pages 187-197.
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