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The effects of corporate social responsibility on brand equity and firm performance

Author

Listed:
  • Wang, David Han-Min
  • Chen, Pei-Hua
  • Yu, Tiffany Hui-Kuang
  • Hsiao, Chih-Yi

Abstract

Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese high-tech companies over the period 2010–2013.

Suggested Citation

  • Wang, David Han-Min & Chen, Pei-Hua & Yu, Tiffany Hui-Kuang & Hsiao, Chih-Yi, 2015. "The effects of corporate social responsibility on brand equity and firm performance," Journal of Business Research, Elsevier, vol. 68(11), pages 2232-2236.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:11:p:2232-2236
    DOI: 10.1016/j.jbusres.2015.06.003
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    References listed on IDEAS

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