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Dynamic pricing and advertising for web content providers

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Cited by:

  1. Yang, Chaolin & Xiong, Yi, 2020. "Nonparametric advertising budget allocation with inventory constraint," European Journal of Operational Research, Elsevier, vol. 285(2), pages 631-641.
  2. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  3. Yuan Fang & Bin Shen & Yifan Cao, 2022. "To Share or Not to Share? The Optimal Technology Investment in a Virtual Product Supply Chain," Sustainability, MDPI, vol. 14(19), pages 1-30, October.
  4. Yongrui Duan & Yao Ge & Yixuan Feng, 2022. "Pricing and personal data collection strategies of online platforms in the face of privacy concerns," Electronic Commerce Research, Springer, vol. 22(2), pages 539-559, June.
  5. Yiting Xing & Ling Li & Zhuming Bi & Marzena Wilamowska‐Korsak & Li Zhang, 2013. "Operations Research (OR) in Service Industries: A Comprehensive Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(3), pages 300-353, May.
  6. Haoyu Liu & Shulin Liu, 2019. "Considering In-App Advertising Mode, Platform-App Channel Coordination by a Sustainable Cooperative Advertising Mechanism," Sustainability, MDPI, vol. 12(1), pages 1-28, December.
  7. Hamed Ghoddusi & Alexander Rodivilov & Baran Siyahhan, 2019. "Two-sided markets : the role of technological uncertainty," Working Papers hal-02447328, HAL.
  8. Subodha Kumar & Yinliang (Ricky) Tan & Lai Wei, 2020. "When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement," Information Systems Research, INFORMS, vol. 31(2), pages 589-606, June.
  9. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
  10. Zhi Li & De-qing Tan, 2017. "Two-Stage Dynamic Pricing and Advertising Strategies for Online Video Services," Discrete Dynamics in Nature and Society, Hindawi, vol. 2017, pages 1-8, October.
  11. Mesak, Hani I. & Bari, Abdullahel & Babin, Barry J. & Birou, Laura M. & Jurkus, Anthony, 2011. "Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption," European Journal of Operational Research, Elsevier, vol. 211(3), pages 642-649, June.
  12. Zixuan Meng & Lin Hao & Yong Tan, 2021. "Freemium Pricing in Digital Games with Virtual Currency," Information Systems Research, INFORMS, vol. 32(2), pages 481-496, June.
  13. Sami Najafi-Asadolahi & Kristin Fridgeirsdottir, 2014. "Cost-per-Click Pricing for Display Advertising," Manufacturing & Service Operations Management, INFORMS, vol. 16(4), pages 482-497, October.
  14. Longfei He & Baiyun Yuan & Junsong Bian & Kin Keung Lai, 2023. "Differential game theoretic analysis of the dynamic emission abatement in low-carbon supply chains," Annals of Operations Research, Springer, vol. 324(1), pages 355-393, May.
  15. Duan, Yongrui & Liu, Peng & Feng, Yixuan, 2022. "Pricing strategies of two-sided platforms considering privacy concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  16. Schlosser, Rainer, 2017. "Stochastic dynamic pricing and advertising in isoelastic oligopoly models," European Journal of Operational Research, Elsevier, vol. 259(3), pages 1144-1155.
  17. Sobhi Mejjouali & Lotfi Tadj, 2023. "Internet digital content pricing and subscribers control," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 33(3), pages 59-73.
  18. Selçuk, B. & Özlük, Ö., 2013. "Optimal keyword bidding in search-based advertising with target exposure levels," European Journal of Operational Research, Elsevier, vol. 226(1), pages 163-172.
  19. Tarun Jain & Jishnu Hazra & T. C. Edwin Cheng, 2020. "Illegal Content Monitoring on Social Platforms," Production and Operations Management, Production and Operations Management Society, vol. 29(8), pages 1837-1857, August.
  20. Prerna Manik & Anshu Gupta & P. C. Jha & Kannan Govindan, 2016. "A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 33(02), pages 1-41, April.
  21. Jun Pei & Ping Yan & Subodha Kumar & Xinbao Liu, 2021. "How to React to Internal and External Sharing in B2C and C2C," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 145-170, January.
  22. Jiang, Guoyin & Tadikamalla, Pandu R. & Shang, Jennifer & Zhao, Ling, 2016. "Impacts of knowledge on online brand success: an agent-based model for online market share enhancement," European Journal of Operational Research, Elsevier, vol. 248(3), pages 1093-1103.
  23. Helmes, Kurt & Schlosser, Rainer & Weber, Martin, 2013. "Optimal advertising and pricing in a class of general new-product adoption models," European Journal of Operational Research, Elsevier, vol. 229(2), pages 433-443.
  24. Ram D. Gopal & Hooman Hidaji & Sule Nur Kutlu & Raymond A. Patterson & Niam Yaraghi, 2023. "Law, Economics, and Privacy: Implications of Government Policies on Website and Third-Party Information Sharing," Information Systems Research, INFORMS, vol. 34(4), pages 1375-1397, December.
  25. Xiaojie Sun, 2023. "Strategy analysis for a digital content platform considering perishability," Annals of Operations Research, Springer, vol. 320(1), pages 415-439, January.
  26. Avinadav, Tal & Chernonog, Tatyana & Ben-Zvi, Tal, 2019. "The effect of information superiority on a supply chain of virtual products," International Journal of Production Economics, Elsevier, vol. 216(C), pages 384-397.
  27. Schlosser, Rainer, 2016. "Joint stochastic dynamic pricing and advertising with time-dependent demand," Journal of Economic Dynamics and Control, Elsevier, vol. 73(C), pages 439-452.
  28. Singh, Ashutosh & Sajeesh, S. & Bhardwaj, Pradeep, 2024. "Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers," European Journal of Operational Research, Elsevier, vol. 318(1), pages 217-229.
  29. Wenyi Wang & Qiang Guo, 2023. "Subscription strategy choices of network video platforms in the presence of social influence," Electronic Commerce Research, Springer, vol. 23(1), pages 577-604, March.
  30. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
  31. Li, Xin & Balasubramanian, Hari & Chen, Yan & Pang, Chuan, 2024. "Managing conflicting revenue streams from advertisers and subscribers for online platforms," European Journal of Operational Research, Elsevier, vol. 314(1), pages 241-254.
  32. Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2019. "A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns," Operational Research, Springer, vol. 19(3), pages 701-716, September.
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