When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement
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DOI: 10.1287/isre.2019.0904
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- Hemant K. Bhargava, 2022. "The Creator Economy: Managing Ecosystem Supply, Revenue Sharing, and Platform Design," Management Science, INFORMS, vol. 68(7), pages 5233-5251, July.
- Li, Jingyan & Wu, Jie & Zhang, Juzhi & Ji, Xiang, 2024. "Freemium design: Optimal tier differentiation models for content platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 188(C).
- Dominick Werner & Martin Adam & Alexander Benlian, 2022. "Empowering users to control ads and its effects on website stickiness," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1373-1397, September.
- Manmohan Aseri & Amit Mehra & Vijay Mookerjee & Hong Xu, 2024. "Should an Ad Agency Offer Geoconquesting or Protection from It?," Information Systems Research, INFORMS, vol. 35(2), pages 850-870, June.
- Lijun Bo & Meng Li & Tingting Zhang, 2023. "Evaluation Timing with Dynamic Information: Optimization and Heuristic," Production and Operations Management, Production and Operations Management Society, vol. 32(12), pages 3931-3950, December.
- Haibing Gao & Subodha Kumar & Yinliang (Ricky) Tan & Huazhong Zhao, 2022. "Socialize More, Pay Less: Randomized Field Experiments on Social Pricing," Information Systems Research, INFORMS, vol. 33(3), pages 935-953, September.
- Zhou, Xiaoyang & Chen, Kexin & Wen, Haoyu & Lin, Jun & Zhang, Kai & Tian, Xin & Wang, Shouyang & Lev, Benjamin, 2021. "Integration of third-party platforms: Does it really hurt them?," International Journal of Production Economics, Elsevier, vol. 234(C).
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Keywords
behavioral advertisement; wearable technology; emotional analytics; optimal policies; Brownian motion;All these keywords.
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