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Positioning Southwest Airlines through employee branding

Citations

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Cited by:

  1. Liu, Gordon & Ko, Wai Wai & Chapleo, Chris, 2017. "Managing employee attention and internal branding," Journal of Business Research, Elsevier, vol. 79(C), pages 1-11.
  2. Haihong Wang & Hongxia Sha & Yi Wang & Lijie Cheng & Qifan Yu & Deyun Jia & Liuting Lu, 2023. "How Does Friendship Motivate Frontline Employees to Exhibit Brand Ambassador Behavior: The Important Role of Well-Being and Helping Behavior," Sustainability, MDPI, vol. 15(8), pages 1-15, April.
  3. Paul J. Gollan & David Lewin, 2013. "Employee Representation in Non-Union Firms: An Overview," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 52, pages 173-193, January.
  4. Vatankhah, Sanaz & Darvishi, Maryam, 2018. "An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 49-58.
  5. Mohammad Mahmoudi Maymand & Rasoul Sanavi Fard, 2015. "Effect of Employee Branding on Market Share in Iranian Banking Industry (Case Study: Mellat Bank)," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 5(2), pages 73-91, February.
  6. Schweitzer, Linda & Lyons, Sean, 2008. "The market within: A marketing approach to creating and developing high-value employment relationships," Business Horizons, Elsevier, vol. 51(6), pages 555-565.
  7. Katharina Maria Hofer & Reinhard Grohs, 2018. "Sponsorship as an internal branding tool and its effects on employees’ identification with the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 266-275, May.
  8. Dag Yngve Dahle, 2024. "Trust and Shout: The Reputation/Voice Tension in Schools and Hospitals," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 52-69, February.
  9. Baruk Agnieszka Izabela, 2016. "Perception of the University as an Employer Among Young Potential Employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 21(3), pages 1-17, September.
  10. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
  11. Miles, Sandra Jeanquart & McCamey, Randy, 2018. "The candidate experience: Is it damaging your employer brand?," Business Horizons, Elsevier, vol. 61(5), pages 755-764.
  12. Jinsoo Hwang & Yekyoung Yoo & Insin Kim, 2021. "Dysfunctional Customer Behavior, Employee Service Sabotage, and Sustainability: Can Social Support Make a Difference?," IJERPH, MDPI, vol. 18(7), pages 1-16, March.
  13. Rosengren, Sara & Bondesson, Niklas, 2017. "How organizational identification among retail employees is affected by advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 204-209.
  14. Sung, Yung-Kun & Hu, Hsin-Hui Sunny, 2021. "The impact of airline internal branding on work outcomes using job satisfaction as a mediator," Journal of Air Transport Management, Elsevier, vol. 94(C).
  15. Jeng, Shih-Ping, 2016. "The influences of airline brand credibility on consumer purchase intentions," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 1-8.
  16. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
  17. Behrouz LariSemnani & Rasool Sanavi Fard, 2014. "Employee Branding Model Based on Individual and Organizational Values in the Iranian Banking Industry," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 4(12), pages 1726-1740, December.
  18. Nguyen, Long Thang Van & Lu, Vinh Nhat & Hill, Sally Rao & Conduit, Jodie, 2019. "The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?," Australasian marketing journal, Elsevier, vol. 27(3), pages 169-178.
  19. Rico Piehler, 2018. "Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 217-234, May.
  20. Ulrika Leijerholt & Chris Chapleo & Helen O’Sullivan, 2019. "A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 277-290, May.
  21. Maja Konecnik Ruzzier & Katja Terglav & Robert Kase, 2021. "Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 9-27.
  22. Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2022. "“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  23. Behrouz Lari Semnani & Mohammad Mahmoudi Meymand & Lotfollah Frozandeh Dehkordi & Rasoul Sanavi Fard, 2015. "Effect of Employee Branding on Customer Satisfaction, Favorable Reputation and Employee Satisfaction," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(3), pages 140-155, March.
  24. repec:cfe:wpcefa:2016_10 is not listed on IDEAS
  25. Miles, Sandra Jeanquart & Van Clieaf, Mark, 2017. "Strategic fit: Key to growing enterprise value through organizational capital," Business Horizons, Elsevier, vol. 60(1), pages 55-65.
  26. Erkmen, Ezgi & Hancer, Murat, 2015. "Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trustâ€," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 47-54.
  27. Päivikki Kuoppakangas & Kati Suomi & Paul Clark & Chris Chapleo & Jari Stenvall, 2020. "Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 92-105, May.
  28. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
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