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Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya

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Cited by:

  1. Katola, Alex Arves & Katundu, Mangani Chilala & Ndolo, Victoria Uchizi & Tembo, David Tryson & Stark, Hannah Aliza, 2022. "Successful reintroduction of landrace orange maize in rural Malawi is not related to the nutritional knowledge of women in farming families," African Journal of Food, Agriculture, Nutrition and Development (AJFAND), African Journal of Food, Agriculture, Nutrition and Development (AJFAND), vol. 22(09).
  2. Salomón Pérez & Adewale Oparinde & Ekin Birol & Carolina Gonzalez & Manfred Zeller, 2018. "Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-23, December.
  3. De Groote, Hugo & Kariuki, Sarah & Traore, Djibril & Taylor, John R.N. & Mario, Ferruzi & Hamaker, Bruce, "undated". "Measuring consumers’ interest in instant fortified millet products - a field experiment in Touba, Senegal," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246973, African Association of Agricultural Economists (AAAE).
  4. Ngozi, Semeni & Wineman, Ayala & Maredia, Mywish K. & Tschirley, David & Fisher, Ian & Khaled, Nahian Bin, 2024. "Patterns and Drivers of Packaged (Fortified) Maize Flour Purchase in Urban and Peri-Urban Kenya," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344386, International Association of Agricultural Economists (IAAE).
  5. Mohammed H. Alemu & Søren Bøye Olsen & Suzanne E. Vedel & John Kinyuru & Kennedy O. Pambo, 2016. "Integrating sensory evaluations in incentivized discrete choice experiments to assess consumer demand for cricket flour buns in Kenya," IFRO Working Paper 2016/02, University of Copenhagen, Department of Food and Resource Economics.
  6. Zhou, Jiehong & Yang, Zhiying & Li, Kai & Yu, Xiaohua, 2019. "Direct intervention or indirect support? The effects of cooperative control measures on farmers’ implementation of quality and safety standards," Food Policy, Elsevier, vol. 86(C), pages 1-1.
  7. Meenakshi, J. V. & Banerji, A. & Manyong, Victor & Tomlins, Keith & Hamukwala, Priscilla & Zulu, Rodah & Mungoma, Catherine, 2010. "Consumer acceptance of provitamin A orange maize in rural Zambia:," HarvestPlus working papers 4, International Food Policy Research Institute (IFPRI).
  8. Gustafson, Christopher R. & Meerza, Syed Imran Ali, 2023. "The Impact of Information on Valuation in Experimental Auctions: A Comparison of Between and Within Subject Designs," OSF Preprints 3g4m5, Center for Open Science.
  9. Kinkpe, T. & Adegbola, P. & Fiamohe, R. & Aza, F. & Agossadou, A.J. & Codjo, O.S., 2018. "Which Local Rice To Satisfy The Urban Consumers In Benin In Order To Ensure Rice Self-Sufficiency?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275877, International Association of Agricultural Economists.
  10. Murekezi, Abdoul & Oparinde, Adewale & Birol, Ekin, 2017. "Consumer market segments for biofortified iron beans in Rwanda: Evidence from a hedonic testing study," Food Policy, Elsevier, vol. 66(C), pages 35-49.
  11. Chowdhury, Reajul & Crost, Benjamin & Hoffmann, Vivian, 2022. "Marketing fortified rice: Effects of aspirational messaging and association with free distribution," Food Policy, Elsevier, vol. 112(C).
  12. Espérance Zossou & Rose Fiamohe & Simple Davo Vodouhe & Matty Demont, 2022. "Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 806-825, September.
  13. Chege, C. & Sibiko, K. & Birachi, E. & Jager, M., 2018. "Are Base of Pyramid (BoP) Consumers Willing to Pay for Nutritious Foods? Evidence from Kenya and Uganda," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276021, International Association of Agricultural Economists.
  14. Banerji, A. & Chowdhury, Shyamal K. & de Groote, Hugo & Meenakshi, Jonnalagadda V. & Haleegoah, Joyce & Ewoo, Manfred, 2013. "Using elicitation mechanisms to estimate the demand for nutritious maize: Evidence from experiments in rural Ghana," HarvestPlus working papers 10, International Food Policy Research Institute (IFPRI).
  15. Diekert, Florian & Eymess, Tillmann & Goeschl, Timo & Gómez-Cardona, Santiago & Luomba, Joseph, 2022. "Subsidizing Compliance: A Multi-Unit Price List Mechanism for Legal Fishing Nets at Lake Victoria," Working Papers 0711, University of Heidelberg, Department of Economics.
  16. Fiamohe, R. & Agossadou, A.J. & Kinkpe, T., 2018. "Contribution of improved processing equipment to rice value chain upgrading in West Africa: Evidence from Benin," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275966, International Association of Agricultural Economists.
  17. Etumnu, Chinonso, 2016. "Behavioral Determinants of Biofortified Food Acceptance: The Case of Orange-fleshed Sweet Potato in Ghana," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235249, Agricultural and Applied Economics Association.
  18. Herrington, Caitlin L. & Maredia, Mywish & Ortega, David L. & Taleon, Victor & Birol, Ekin & Sarkar, Abdur Rouf & Rahaman, Shajedur, 2021. "Rural Bangladeshi Consumers' Willingness to Pay for Rice with Improved Nutrition via Zinc Biofortified Rice and Decreased Milling Practices," 2021 Conference, August 17-31, 2021, Virtual 315079, International Association of Agricultural Economists.
  19. Rafael Plessow & Narendra Kumar Arora & Beatrice Brunner & Simon Wieser, 2016. "Cost-Effectiveness of Price Subsidies on Fortified Packaged Infant Cereals in Reducing Iron Deficiency Anemia in 6-23-Month-Old-Children in Urban India," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-21, April.
  20. Oparinde, Adewale & Banerji, Abhijit & Birol, Ekin & Perez, Salomon, 2016. "Identifying hypothetical bias in experimental auctions in field settings in developing countries," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246284, African Association of Agricultural Economists (AAAE).
  21. Giuseppe Timpanaro & Claudio Bellia & Vera Teresa Foti & Alessandro Scuderi, 2020. "Consumer Behaviour of Purchasing Biofortified Food Products," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
  22. Rutsaert, Pieter & Donovan, Jason & Kimenju, Simon, 2021. "Demand-side challenges to increase sales of new maize hybrids in Kenya," Technology in Society, Elsevier, vol. 66(C).
  23. Oparinde, Adewale & Birol, Ekin & Murekezi, Abdoul & Katsvairo, Lister & Diressie, Michael & Nkundimana, Jean & Butare, Louis, 2015. "Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence," 2015 Conference, August 9-14, 2015, Milan, Italy 211353, International Association of Agricultural Economists.
  24. Valera, Harold Glenn & Yamano, Takashi & Pede, Valerien & Puskur, Ranjitha & Habib, Muhammad Ashraful & Bashar, Khairul, 2021. "Impact of Nutrition Training on Long-Term Adoption of High Zinc Rice: A Randomized Control Trial Study Among Female Farmers in Bangladesh," 2021 Conference, August 17-31, 2021, Virtual 315165, International Association of Agricultural Economists.
  25. Morgan, Stephen N. & Mason, Nicole M. & Maredia, Mywish K., 2020. "Lead-farmer extension and smallholder valuation of new agricultural technologies in Tanzania," Food Policy, Elsevier, vol. 97(C).
  26. Caitlin L. Herrington & Mywish K. Maredia & David L. Ortega & Victor Taleon & Ekin Birol & Md Abdur Rouf Sarkar & Md Shajedur Rahaman, 2023. "Rural Bangladeshi consumers’ (un)willingness to pay for low‐milled rice: Implications for zinc biofortification," Agricultural Economics, International Association of Agricultural Economists, vol. 54(1), pages 5-22, January.
  27. Nindi, Tabitha & Ricker-Gilbert, Jacob & Bauchet, Jonathan, 2021. "Information and the Trade-Off between Food Safety and Food Security in Rural Markets: Experimental Evidence from Malawi," 2021 Conference, August 17-31, 2021, Virtual 315303, International Association of Agricultural Economists.
  28. Probst, Lorenz & Houedjofonon, Elysée & Ayerakwa, Hayford Mensah & Haas, Rainer, 2012. "Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities," Food Policy, Elsevier, vol. 37(3), pages 296-308.
  29. Alphonce, Roselyne & Alfnes, Frode, 2015. "Eliciting Consumer WTP for Food Characteristics in a Developing Context: Comparison of four methods in a field experiment," Working Paper Series 01-2015, Norwegian University of Life Sciences, School of Economics and Business.
  30. David M.A. Murphy & Dries Roobroeck & David R. Lee & Janice Thies, 2020. "Underground Knowledge: Estimating the Impacts of Soil Information Transfers Through Experimental Auctions†," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(5), pages 1468-1493, October.
  31. My, Nguyen H.D. & Demont, Matty & Van Loo, Ellen J. & de Guia, Annalyn & Rutsaert, Pieter & Tuan, Tran Huu & Verbeke, Wim, 2018. "What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam," Food Policy, Elsevier, vol. 79(C), pages 283-296.
  32. Jian Li & Ping Qing & Wuyang Hu & Minglai Li, 2022. "Contract farming, community effect, and farmer valuation of biofortified crop varieties in China: The case of high‐zinc wheat," Review of Development Economics, Wiley Blackwell, vol. 26(2), pages 1035-1055, May.
  33. De Groote, Hugo & Tomlins, Keith & Haleegoah, Joyce & Awool, Manfred & Frimpong, Benedicta & Banerji, Abijit & Chowdury, Shyamal K. & Meenakshi, J.V., 2010. "Assessing rural consumers’ WTP for orange, biofortified maize in Ghana with experimental auctions and a simulated radio message," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96197, African Association of Agricultural Economists (AAAE).
  34. Lybbert, Travis J. & Magnan, Nicholas & Spielman, David J. & Bhargava, Anil K. & Gulati, Kajal, 2012. "Farmers' Heterogeneous Valuation of Laser Land Leveling in Eastern Uttar Pradesh: An Experimental Auction Approach to Informing Segmentation & Subsidy Strategies," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126806, International Association of Agricultural Economists.
  35. Hambulo Ngoma & Paswel Marenya & Adane Tufa & Arega Alene & Lovemore Chipindu & Md Abdul Matin & Christian Thierfelder & David Chikoye, 2023. "Smallholder farmers' willingness to pay for two‐wheel tractor‐based mechanisation services in Zambia and Zimbabwe," Journal of International Development, John Wiley & Sons, Ltd., vol. 35(7), pages 2107-2128, October.
  36. Astrid Mastenbroek & Irma Sirutyte & Robert Sparrow, 2021. "Information Barriers to Adoption of Agricultural Technologies: Willingness to Pay for Certified Seed of an Open Pollinated Maize Variety in Northern Uganda," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(1), pages 180-201, February.
  37. Demont, Matty & Britwum, Kofi, 2022. "Local versus Imported: Understanding the Role of Colonial and Cultural Heritage in Shaping Mauritanian Consumers’ Rice Preferences," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322366, Agricultural and Applied Economics Association.
  38. Lybbert, Travis J. & Magnan, Nicholas & Spielman, David J. & Bhargava, Anil K. & Gulati, Kajal, 2013. "Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India:," IFPRI discussion papers 1274, International Food Policy Research Institute (IFPRI).
  39. Mohammed H. Alemu & Søren B. Olsen & Suzanne E. Vedel & John N. Kinyuru & Kennedy O. Pambo, 2017. "Can insects increase food security in developing countries? An analysis of Kenyan consumer preferences and demand for cricket flour buns," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(3), pages 471-484, June.
  40. Okello, Julius J. & Lagerkvist, Carl Johan & Muoki-Kingori, Penina & Heck, Simon & Prain, Gordon, 2016. "Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: Experience from a field experiment in Kenya," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236244, Agricultural and Applied Economics Association.
  41. Groote, Hugo De & Munyua, Bernard & Traore, Djibril & Taylor, John R. N. & Ferruzzi, Mario & Ndiaye, Cheikh & Onyeoziri, Isiguzoro O. & Hamaker, Bruce R., 2021. "Measuring consumer acceptance of instant fortified millet products using affective tests and auctions in Dakar, Senegal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), March.
  42. Simons, Andrew M. & Ahmed, Milkiyas & Blalock, Garrick & Nesin, Bourcard, 2023. "Indigenous bone fertilizer for growth and food security: A local solution to a global challenge," Food Policy, Elsevier, vol. 114(C).
  43. Adams, Katherine P. & Vosti, Stephen A. & Lybbert, Travis J. & Ayifah, Emmanuel, 2011. "Integrating Economic Analysis with a Randomized Controlled Trial: Willingness-to-Pay for a New Maternal Nutrient Supplement," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103793, Agricultural and Applied Economics Association.
  44. Syed Imran Ali Meerza & Khondoker Mottaleb & Alwin Dsouza & Md. Shajedur Rahaman & Md. Abdur Rouf Sarkar, 2023. "Consumers’ valuation of a biofortified crop: Evidence from a laboratory experiment," Agricultural Economics, International Association of Agricultural Economists, vol. 54(5), pages 697-708, September.
  45. Murphy, David M. A., 2017. "Underground Knowledge: Soil Testing, Farmer Learning, and Input Demand in Kenya," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258372, Agricultural and Applied Economics Association.
  46. Morgan, Stephen N. & Mason, Nicole M. & Maredia, Mywish K., 2018. "Farmer Valuation of Improved Bean Seed Technologies: Real Auction Evidence from Tanzania," 2018 Annual Meeting, August 5-7, Washington, D.C. 274242, Agricultural and Applied Economics Association.
  47. Waldman, Kurt B. & Kerr, John M. & Isaacs, Krista B., 2014. "Combining participatory crop trials and experimental auctions to estimate farmer preferences for improved common bean in Rwanda," Food Policy, Elsevier, vol. 46(C), pages 183-192.
  48. Morawetz, Ulrich B. & De Groote, Hugo & Kimenju, Simon Chege, 2011. "Improving the Use of Experimental Auctions in Africa: Theory and Evidence," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), pages 1-17, August.
  49. Banerji, Abhijit & Birol, Ekin & Karandikar, Bhushana & Rampal, Jeevant, 2016. "Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India," Food Policy, Elsevier, vol. 62(C), pages 133-141.
  50. Kennedy Otieno Pambo & David Jakinda Otieno & Julius Juma Okello, 2017. "Analysis of Consumer Preference for Vitamin A-Fortified Sugar in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(4), pages 745-768, August.
  51. Azucena GRACIA & Tiziana DE-MAGISTRIS, 2015. "The role of participants' competitiveness in consumers' valuation for food products using experimental auctions," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 61(10), pages 484-491.
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