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Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte

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  • Lucas, Rainer
  • Matys, Thomas

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  • Lucas, Rainer & Matys, Thomas, 2003. "Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte," Wuppertal Papers 136, Wuppertal Institute for Climate, Environment and Energy.
  • Handle: RePEc:zbw:wuppap:136
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    References listed on IDEAS

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    1. Eric Neumayer, 2013. "Weak versus Strong Sustainability," Books, Edward Elgar Publishing, number 14993.
    2. Keasey, Kevin & Thompson, Steve & Wright, Mike (ed.), 1997. "Corporate Governance: Economic and Financial Issues," OUP Catalogue, Oxford University Press, number 9780198289913.
    3. Scherhorn, Gerhard, 2001. "Wie kommen wir zu - nachhaltigem Konsum? - nachhaltigen Märkten? - nachhaltiger Kultur?," Wuppertal Papers 107, Wuppertal Institute for Climate, Environment and Energy.
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    Cited by:

    1. Martin T. W. Rosenfeld, 2005. "Europäische Regionalpolitik nach der EU-Osterweiterung: neue Ausrichtung erforderlich?," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(1), pages 111-125.
    2. Lucas, Rainer & Wilts, Henning, 2004. ""Events für Nachhaltigkeit" - ein neues Geschäftsfeld für die Eventwirtschaft?," Wuppertal Papers 149, Wuppertal Institute for Climate, Environment and Energy.
    3. Georg Dybe & Thomas Weith, 2004. "Anspruch und Wirklichkeit von ökonomischen Nachhaltigkeitsindikatoren: das Fallbeispiel Berlin," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 73(1), pages 112-125.
    4. Lucas, Rainer & Kolberg, Sandra, 2006. "Materialeffizienz und Produktdauerverlängerung in der Messewirtschaft: Handlungsbedarf, Strategien, Lösungen," Wuppertal Papers 158, Wuppertal Institute for Climate, Environment and Energy.

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