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Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte

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  • Lucas, Rainer
  • Matys, Thomas

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  • Lucas, Rainer & Matys, Thomas, 2003. "Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte," Wuppertal Papers 136, Wuppertal Institute for Climate, Environment and Energy.
    • Handle: RePEc:zbw:wuppap:136
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    File URL: https://www.econstor.eu/bitstream/10419/49116/1/374576491.pdf
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    References listed on IDEAS

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    1. Keasey, Kevin & Thompson, Steve & Wright, Mike (ed.), 1997. "Corporate Governance: Economic and Financial Issues," OUP Catalogue, Oxford University Press, number 9780198289913.
    2. Eric Neumayer, 2013. "Weak versus Strong Sustainability," Books, Edward Elgar Publishing, number 14993.
    3. Scherhorn, Gerhard, 2001. "Wie kommen wir zu - nachhaltigem Konsum? - nachhaltigen Märkten? - nachhaltiger Kultur?," Wuppertal Papers 107, Wuppertal Institute for Climate, Environment and Energy.
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    Cited by:

    1. Martin T. W. Rosenfeld, 2005. "Europäische Regionalpolitik nach der EU-Osterweiterung: neue Ausrichtung erforderlich?," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 74(1), pages 111-125.
    2. Lucas, Rainer & Wilts, Henning, 2004. ""Events für Nachhaltigkeit" - ein neues Geschäftsfeld für die Eventwirtschaft?," Wuppertal Papers 149, Wuppertal Institute for Climate, Environment and Energy.
    3. Georg Dybe & Thomas Weith, 2004. "Anspruch und Wirklichkeit von ökonomischen Nachhaltigkeitsindikatoren: das Fallbeispiel Berlin," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 73(1), pages 112-125.
    4. Lucas, Rainer & Kolberg, Sandra, 2006. "Materialeffizienz und Produktdauerverlängerung in der Messewirtschaft: Handlungsbedarf, Strategien, Lösungen," Wuppertal Papers 158, Wuppertal Institute for Climate, Environment and Energy.

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