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"Events für Nachhaltigkeit" - ein neues Geschäftsfeld für die Eventwirtschaft?

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  • Lucas, Rainer
  • Wilts, Henning

Abstract

Die "Ökonomie der Aufmerksamkeit" hat zur Herausbildung spezifischer Märkte für Kommunikations-, Media- und Marketingdienstleistungen geführt. Ein dynamisch wachsender Markt ist der Markt für Live-Kommunikation, der in dieser Arbeit vertiefend untersucht wird. Hierbei werden drei Fragen diskutiert: 1. Was sind die treibenden Faktoren und Trends der Live-Kommunikation? 2. Nach welchen Maßstäben werden Events, insbesondere im Bereich der Unternehmenskommunikation, beauftragt? 3. Welche Chancen bestehen in diesem Markt, Events für Nachhaltigkeit als Marktsegment zu etablieren und zu stärken?

Suggested Citation

  • Lucas, Rainer & Wilts, Henning, 2004. ""Events für Nachhaltigkeit" - ein neues Geschäftsfeld für die Eventwirtschaft?," Wuppertal Papers 149, Wuppertal Institute for Climate, Environment and Energy.
    • Handle: RePEc:zbw:wuppap:149
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    References listed on IDEAS

    as
    1. Lucas, Rainer & Matys, Thomas, 2003. "Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte," Wuppertal Papers 136, Wuppertal Institute for Climate, Environment and Energy.
    2. Bleischwitz, Raimund, 2003. "Cognitive and institutional perspectives of eco-efficiency," Ecological Economics, Elsevier, vol. 46(3), pages 453-467, October.
    3. Lorek, Sylvia & Lucas, Rainer, 2003. "Towards sustainable market strategies: A case study on eco textiles and green power," Wuppertal Papers 130, Wuppertal Institute for Climate, Environment and Energy.
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