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Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland

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  • Kiefer, Stephanie

Abstract

Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die Untersuchung werden aus einer Reitschultestserie des Reit- und Pferdesportmagazins Cavallo, der Internetpräsenz der Deutschen Reiterlichen Vereinigung und ausgewählten Homepages von Reitschulen entnommen. Es ergeben sich u. a. signifikant positive Korrelationen zwischen dem Preis für eine Gruppenreitstunde und der Gesamtqualität und der Qualität von Schulpferd, Reitlehrer und Reitbetrieb. Nicht-klassisch ausgerichtete Reitschulen unterscheiden sich signifikant positiv hinsichtlich der Gesamtqualität von den klassisch ausgerichteten Reitschulen.

Suggested Citation

  • Kiefer, Stephanie, 2012. "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics 4/2012, University of Münster, Institute for Organisational Economics.
    • Handle: RePEc:zbw:umiodp:42012
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    References listed on IDEAS

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    1. Kayser, Maike & Gille, Claudia & Suttorp, Katrin & Spiller, Achim, 2012. "Lack of pupils in German riding schools? – A causal-analytical consideration of customer satisfaction in children and adolescents," Department of Agricultural and Rural Development (DARE) Discussion Papers 187447, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Michael Spence, 1976. "Symposium: The Economics of Information: Informational Aspects of Market Structure: An Introduction," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 90(4), pages 591-597.
    3. Kayser, Maike & Gille, Claudia & Suttorp, Katrin & Spiller, Achim, 2012. "Lack of pupils in German riding schools? – A causal-analytical consideration of customer satisfaction in children and adolescents," 54th Annual Conference, Goettingen, Germany, September 17-19, 2014 187447, German Association of Agricultural Economists (GEWISOLA).
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    1. Kiefer, Stephanie, 2013. "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics 8/2013, University of Münster, Institute for Organisational Economics.

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    More about this item

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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