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Wettbewerb und Antitrust in Unterhaltungsmärkten

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  • Budzinski, Oliver
  • Gänßle, Sophia
  • Lindstädt-Dreusicke, Nadine

Abstract

Dieser Beitrag fasst die ökonomischen Besonderheiten von Unterhaltungsmärkten zusammen und legt dabei einen besonderen Fokus auf Digitalisierungseffekte. Dabei werden die Aspekte Erfahrungsgüter und Qualität, Fixkostendegression & Güterheterogenität, Super-stareffekte, die Rolle (digitaler) Medien, sowie Preis- und Geschäftsmodelle diskutiert. Ein wesentliches Ergebnis der Betrachtung ist, dass Unterhaltungsmärkte im digitalen Zeitalter anfällig werden für typische Wettbewerbsbeschränkungen in digitalen Ökosystemen. Die Autoren unterstreichen diesen Befund mit einer Auswahl an relevanten und aktuellen Wettbewerbsproblemen und -fällen. Dabei zeigt sich, dass (i) die prowettbewerbliche Wirkung der Digitalisierung auf Medienmärkte fragil ist und des aktiven wettbewerbspolitischen Schutzes bedarf, (ii) nicht-horizontale Verflechtungen in digitalen Ökosystemen erhebliche Anreize zu behinderungswettbewerblichen Strategien wie Selbstbevorzugung, Monopolisierung und Raising Rivals Costs mit sich bringen und (iii) bisher funktionierende Abhilfemaßnahmen unter den Rahmenbedingungen digitalisierter Medien- und Unterhaltungsmärkte wohlfahrtssenkende Wirkungen entfalten können. Daher bedarf es einer Modernisierung der Wettbewerbsordnung für die Unterhaltungsindustrien.

Suggested Citation

  • Budzinski, Oliver & Gänßle, Sophia & Lindstädt-Dreusicke, Nadine, 2021. "Wettbewerb und Antitrust in Unterhaltungsmärkten," Ilmenau Economics Discussion Papers 147, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:147
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    Cited by:

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    More about this item

    Keywords

    Wettbewerb; Antitrust; Unterhaltungsindustrien; Entertainment; Wettbewerbsordnung; digitale Medienmärkte; Medienökonomik; Kulturökonomik; Streaming; Sport und Medien;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • Z20 - Other Special Topics - - Sports Economics - - - General

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