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Beyond the marketing concept

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  • Bennett, Roger C.
  • Cooper, Robert G.

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  • Bennett, Roger C. & Cooper, Robert G., 1979. "Beyond the marketing concept," Business Horizons, Elsevier, vol. 22(3), pages 76-83, June.
    • Handle: RePEc:eee:bushor:v:22:y:1979:i:3:p:76-83
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    Cited by:

    1. Lourdes Cauzo Bottala & María Ángeles Revilla Camacho, 2013. "A qualitative and longitudinal analysis of market orientation," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 694-704, May.
    2. Alshahry Abdullah saeed A & Wang Aimin, 2015. "Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(6), pages 101-117, May.
    3. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    4. Iman Aghaei & Amin Sokhanvar, 2020. "Factors influencing SME owners’ continuance intention in Bangladesh: a logistic regression model," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 10(3), pages 391-415, September.
    5. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms? economic performance," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
    6. ORISHEDE, & Felix, 2024. "Organizational Innovations and Firm Performance," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 10(12), pages 631-642, January.
    7. Morgan P. Miles & Danny R. Arnold, 1991. "The Relationship between Marketing Orientation and Entrepreneurial Orientation," Entrepreneurship Theory and Practice, , vol. 15(4), pages 49-66, July.
    8. Muhammad Zubair Alam & Shazia Kousar & Muhammad Rizwan Ullah & Amber Pervaiz, 2022. "How creative destruction functions in corporate entrepreneurial process: an empirical investigation of Schumpeterian concept in engineering firm settings in Pakistan," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-15, December.
    9. Harirchi, Gouya & Chaminade, Cristina, 2014. "Exploring the Relation Between the Degree of Novelty of Innovations and User–Producer Interaction Across Different Income Regions," World Development, Elsevier, vol. 57(C), pages 19-31.
    10. Shad Morris & James Oldroyd & Ryan T. Allen & Daniel Han Ming Chng & Jian Han, 2023. "From local modification to global innovation: How research units in emerging economies innovate for the world," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(3), pages 418-440, April.
    11. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    12. Scaringella, Laurent & Miles, Raymond E. & Truong, Yann, 2017. "Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 144-162.
    13. Lynch, J. & Mason, R.J. & Beresford, A.K.C. & Found, P.A., 2012. "An examination of the role for Business Orientation in an uncertain business environment," International Journal of Production Economics, Elsevier, vol. 137(1), pages 145-156.
    14. Duffy, Sarah & Bruce, Kyle & Moroko, Lara & Groeger, Lars, 2020. "Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice," Australasian marketing journal, Elsevier, vol. 28(4), pages 181-188.
    15. Harirchi , Gouya & Chaminade , Cristina, 2013. "User-producer interaction and the degree of novelty of innovations: a global perspective," Papers in Innovation Studies 2013/27, Lund University, CIRCLE - Centre for Innovation Research.

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