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Eine Replikation des Chen/Starosta-Modells der interkulturellen Sensibilität in Deutschland und den USA

Author

Listed:
  • Fritz, Wolfgang
  • Graf, Andrea
  • Hentze, Joachim
  • Möllenberg, Antje

Abstract

Interkulturell kopetentes Personal ist für den Erfolg von Unternehmen auf Auslandsmärkten zunehmend von Bedeutung. Aus diesem Grund nimmt sich die betriebswirtschaftliche Forschung seit wenigen Jahren des Themas der interkulturellen Kompetenz auch empirisch verstärkt an. Ein aus den USA stammendes und dort empirisch validiertes Modell der interkulturellen Sensibilität, das Chen/Starosta-Modell, wird in der vorliegenden Studie einer empirischen Replikation unterzogen, nachdem ein früherer Versuch, dieses Modell in Deutschland zu reproduzieren, weitgehend erfolgreich war. Die erneute Replikation des Modells anhand deutscher und amerikanischer Daten scheitert jedoch, wodurch erhebliche Zweifel an der interkulturellen Gültigkeit des Chen/Starosta-Modells entstehen, denen in künftigen Studien eingehender nachgegangen werden sollte.

Suggested Citation

  • Fritz, Wolfgang & Graf, Andrea & Hentze, Joachim & Möllenberg, Antje, 2003. "Eine Replikation des Chen/Starosta-Modells der interkulturellen Sensibilität in Deutschland und den USA," Working Papers 03/03, Technische Universität Braunschweig, Institute of Marketing.
    • Handle: RePEc:zbw:tbsimw:0303
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    References listed on IDEAS

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    1. Fritz, Wolfgang & Möllenberg, Antje, 1999. "Die Messung interkultureller Sensibilität in verschiedenen Kulturen: Eine internationale Vergleichsstudie," Working Papers 99/22, Technische Universität Braunschweig, Institute of Marketing.
    2. Fritz, Wolfgang & Möllenberg, Antje & Chen, Guo-Ming, 2003. "Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Meßmodell," Working Papers 03/01, Technische Universität Braunschweig, Institute of Marketing.
    3. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    4. P. M. Bentler & Chih-Ping Chou, 1987. "Practical Issues in Structural Modeling," Sociological Methods & Research, , vol. 16(1), pages 78-117, August.
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