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Falsche Werte: Nachfrage nach Modeplagiaten

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  • Wehinger, Frank

Abstract

Vor dem Hintergrund der Simmel'schen Wertbildungstheorie wird die Frage nach der Bedeutung und den Folgen des Konsums von Modefälschungen gestellt. Erklärungen für die Wertentstehung von Kopien und deren Verhältnis zu Originalen werden mit qualitativen Daten aus Konsumentenbefragungen untermauert. Es stellt sich heraus, dass der Konsum von Fälschungen zwar regelmäßig zu einer Enttäuschung über den gekauften Gegenstand führt, die Plagiate aber auch helfen, die Distanz zu den Originalen und den von ihnen verkörperten Werten nicht als unüberbrückbar erscheinen zu lassen. Kopien sind vorweggenommener Konsum der Originale und können den Wunsch nach ihnen sogar verstärken. Daraus leitet sich die Frage ab, ob solche Beziehungen zwischen verschiedenen Arten ähnlicher Konsumgüter auch auf anderen Märkten auftreten können.

Suggested Citation

  • Wehinger, Frank, 2014. "Falsche Werte: Nachfrage nach Modeplagiaten," MPIfG Discussion Paper 14/20, Max Planck Institute for the Study of Societies.
    • Handle: RePEc:zbw:mpifgd:1420
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    References listed on IDEAS

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    5. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    6. Beckert, Jens & Aspers, Patrik (ed.), 2011. "The Worth of Goods: Valuation and Pricing in the Economy," OUP Catalogue, Oxford University Press, number 9780199594658.
    Full references (including those not matched with items on IDEAS)

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