Das Marketing-House-Konzept - ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts
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More about this item
Keywords
Marketing House; Digital Revolution; Consumer Orientation; Automated Customer Segmentation; Thought Model;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2020-08-24 (German Papers)
- NEP-ORE-2020-08-24 (Operations Research)
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