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Generation Z: A comparative study of the expectations of Gen Z and the perception of employers

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  • Böhlich, Susanne
  • Axmann, Richard

Abstract

Employers currently encounter more and more members of Generation Z - who finished their school as well as university education - without knowing exactly what this generation wishes and needs. This paper verifies current assumptions about Generation Z with a quantitative study in Germany, consisting of two parts. As a first step, members of Generation Z (n = 103) were queried upon their work attitudes while in a second step, company representatives (n = 48) were asked about their assumptions on the adolescents' preferences. Thus, not only conclusions on young adults could be drawn, but also on the (lack of) knowledge about Generation Z of their employers. The prior assumption that the young generation would be difficult to employ inter alia due to their refusal of a work-life blending, lacking career orientation, and inability to take feedback could not be supported. In fact, Generation Z seems to be committed as well as motivated to work for their professional success. Employers showed a decent understanding of their young employees, though there seem to be a couple of misapprehensions.

Suggested Citation

  • Böhlich, Susanne & Axmann, Richard, 2020. "Generation Z: A comparative study of the expectations of Gen Z and the perception of employers," IU Discussion Papers - Human Resources 1/2020, IU International University of Applied Sciences.
    • Handle: RePEc:zbw:iubhhr:12020
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    File URL: https://www.econstor.eu/bitstream/10419/216780/1/iubh-dp-hr-1-2020.pdf
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    Cited by:

    1. Barbara Chomatowska & Iwona Janiak-Rejno & Andrzej Strugala & Agnieszka Zarczynska-Dobiesz, 2022. "Generation Z in the Labour Market - Contestation or Adaptation?," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 991-1003.

    More about this item

    Keywords

    Generation Z; work attitudes; desired workplace design; leadership; feedback culture;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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