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Willingness to pay for cloud computing service of SMEs in Thailand

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  • Srinuan, Chalita

Abstract

The great promise of cloud computing is the immediate access to enterprise grade software and next generation Information Technology solutions. Cloud service enables SMEs anywhere to expand their market reach, delivery and service, and customer interaction. Some small and medium enterprises (SMEs) are yet to fully realize the advantages of cloud solutions. In the meantime, hundreds of cloud vendors are preparing for the expected major upswing in popularity among cloud services for SMEs and for private consumers. This study examines the factor affecting a decision to use cloud computing service for Thai SMEs. A questionnaire was employed for data collection from a sample of SMEs that use cloud computing technology in the Bangkok area during January 2015- June 2015. A statistic model was utilized in order to analyses the determined factor on using cloud computing service of Thai SMEs. Moreover, the willingness-to-pay (WTP) to additional cloud computing service was calculated. The findings can be used to gauge SMEs demand for improved cloud computing services.

Suggested Citation

  • Srinuan, Chalita, 2015. "Willingness to pay for cloud computing service of SMEs in Thailand," 2015 Regional ITS Conference, Los Angeles 2015 146326, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsr15:146326
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    File URL: https://www.econstor.eu/bitstream/10419/146326/1/ITS-LA-2015_Paper-26.pdf
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    Keywords

    Willingness to pay; cloud service; SMEs;
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