Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
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- Yu, Eun & Jung, Jaemin, 2018. "Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle," 29th European Regional ITS Conference, Trento 2018 184972, International Telecommunications Society (ITS).
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Keywords
Service bundles; Bundling; Lock-in effects; Switching costs; Customer retention; Loyalty;All these keywords.
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