Switching mobile operators: Evidence about consumers’ behavior from a longitudinal survey
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DOI: 10.1016/j.telpol.2018.12.001
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- McGowan, Féidhlim & Papadopoulos, Alexandros & Lunn, Pete, 2023. "Who switches and why? A diagnostic survey of retail financial services in Ireland," Papers WP748, Economic and Social Research Institute (ESRI).
- Hugo Ribeiro & Belém Barbosa & António C. Moreira & Ricardo Rodrigues, 2024. "A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 668-686, September.
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Keywords
Bundling; Consumer switching; Mobile services; Satisfaction;All these keywords.
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