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A study on the performance of Korea's traditional market support project using eWOM: Focusing on Busan, South Korea

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  • Sin, Geonyul
  • Ryu, Min Ho

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  • Sin, Geonyul & Ryu, Min Ho, 2024. "A study on the performance of Korea's traditional market support project using eWOM: Focusing on Busan, South Korea," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302515, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302515
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    File URL: https://www.econstor.eu/bitstream/10419/302515/1/ITS-Seoul-2024-paper-110.pdf
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    References listed on IDEAS

    as
    1. Xiangbin Yan & Jing Wang & Michael Chau, 2015. "Customer revisit intention to restaurants: Evidence from online reviews," Information Systems Frontiers, Springer, vol. 17(3), pages 645-657, June.
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