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Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews

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  • Seung-Hun Shin

    (Kyung Hee University)

  • Sung-Byung Yang

    (Kyung Hee University)

  • Kichan Nam

    (American University of Sharjah)

  • Chulmo Koo

    (Kyung Hee University)

Abstract

Landmarks play an important role in representing tourist destinations because they symbolize a destination’s image and personality. Despite the significance of landmarks to the perception of a destination’s image and personality, a personality scale based on landmarks has not been developed. To this end, the purpose of this study is to propose a conceptual foundation of a landscape personality scale based on a destination personality scale using online travel reviews, which are regarded as more valid sources for understanding actual tourist perceptions than simple answers to survey questionnaires. The results of this study imply that the words that describe specific landmarks may differ from those that portray the entire destination and suggest that the words tourists actually use in real situations to characterize tourism resources can be distinguished from hypothetical words of a destination personality scale. Finally, the theoretical and practical implications of the research and directions for future studies are discussed.

Suggested Citation

  • Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 0. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 0, pages 1-10.
    • Handle: RePEc:spr:infosf:v::y::i::d:10.1007_s10796-016-9725-z
    DOI: 10.1007/s10796-016-9725-z
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    References listed on IDEAS

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    Cited by:

    1. M. Sajid Khan & Mina Woo & Kichan Nam & Prakash K. Chathoth, 2017. "Smart City and Smart Tourism: A Case of Dubai," Sustainability, MDPI, vol. 9(12), pages 1-24, December.
    2. Mengyue Wang & Xin Li & Patrick Y. K. Chau, 2021. "Leveraging Image-Processing Techniques for Empirical Research: Feasibility and Reliability in Online Shopping Context," Information Systems Frontiers, Springer, vol. 23(3), pages 607-626, June.
    3. Kichan Nam & Jeff Baker & Norita Ahmad & Jahyun Goo, 2020. "Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM)," Information Systems Frontiers, Springer, vol. 22(1), pages 113-130, February.
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    5. Hwayoon Seok & Yeajin Joo & Yoonjae Nam, 2020. "An Analysis of the Sustainable Tourism Value of Graffiti Tours through Social Media: Focusing on TripAdvisor Reviews of Graffiti Tours in Bogota, Colombia," Sustainability, MDPI, vol. 12(11), pages 1-19, May.

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