Corporate strategies to exploit the social status created by advertising: quantity vs. price competition
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More about this item
Keywords
Online media advertising; Mass media advertising; differentiation strategy; Cournot competition; Bertrand competition; Duopoly model;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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