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Profit maximization and marketing strategies: Demand rotation and social influences

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  • C. J. Aislabie
  • C. A. Tisdell

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  • C. J. Aislabie & C. A. Tisdell, 1988. "Profit maximization and marketing strategies: Demand rotation and social influences," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 9(1), pages 77-82, March.
    • Handle: RePEc:wly:mgtdec:v:9:y:1988:i:1:p:77-82
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    Cited by:

    1. Fujisawa, Chieko & Kasuga, Norihiro, 2023. "Complementarity Effect of Corporate Advertising in a Multimedia World: A Comparison of Online Advertising and Mass Media Advertising," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277960, International Telecommunications Society (ITS).
    2. Justin P. Johnson & David P. Myatt, 2006. "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, vol. 96(3), pages 756-784, June.
    3. Fujisawa, Chieko, 2024. "Corporate strategies to exploit the social status created by advertising: quantity vs. price competition," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302462, International Telecommunications Society (ITS).
    4. Richard E. Just & Rulon D. Pope, 2017. "The many conditions under which monopolistic advertising can differ from the social optimum," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 41(3), pages 421-440, July.

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