Endogenous choice of price or quantity contract with upstream advertising
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- Qing Hu & Dan Li & Tomomichi Mizuno, 2024. "Endogenous choice of price or quantity contract with upstream advertising," Metroeconomica, Wiley Blackwell, vol. 75(1), pages 34-51, February.
References listed on IDEAS
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More about this item
Keywords
Exporting; endogenous competition mode; advertising; vertical relationship;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2023-02-13 (Industrial Competition)
- NEP-CTA-2023-02-13 (Contract Theory and Applications)
- NEP-GTH-2023-02-13 (Game Theory)
- NEP-IND-2023-02-13 (Industrial Organization)
- NEP-MIC-2023-02-13 (Microeconomics)
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