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WeChat - using social media for the assessment of tourist preferences for environmental improvements in China

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  • Ahlheim, Michael
  • Neidhardt, Jan
  • Siepmann, Ute
  • Yu, Xiaomin

Abstract

Environmental valuation studies with tourists have been very popular already over a long period of time. Tourists are an important stakeholder group with respect to the decision if some environmental project in a tourist region should be realized or not. Typically such studies are organized as face-to-face surveys conducted in the respective vacation areas. Tourists are asked their willingness to pay (e.g. in terms of higher entrance fees for certain amenities on site or a mark-up on accommodation prices etc.) for the implementation of an environmental project or preservation measure in that area. Based on theoretical considerations we argue that in the special case of tourist surveys internet-based surveys are preferable to face-to-face surveys under validity aspects as well as under the aspect of the representativeness of the survey results. Based on an empirical valuation study we conducted in Southwest China we illustrate the practical problems arising in the context of internet surveys in developing or threshold countries.

Suggested Citation

  • Ahlheim, Michael & Neidhardt, Jan & Siepmann, Ute & Yu, Xiaomin, 2018. "WeChat - using social media for the assessment of tourist preferences for environmental improvements in China," Hohenheim Discussion Papers in Business, Economics and Social Sciences 09-2018, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    • Handle: RePEc:zbw:hohdps:092018
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    References listed on IDEAS

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    1. Jeff Bennett (ed.), 2011. "The International Handbook on Non-Market Environmental Valuation," Books, Edward Elgar Publishing, number 13490.
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    3. Lindhjem, Henrik & Navrud, Ståle, 2011. "Are Internet surveys an alternative to face-to-face interviews in contingent valuation?," Ecological Economics, Elsevier, vol. 70(9), pages 1628-1637, July.
    4. Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
    5. Chen, Bixia & Nakama, Yuei & Zhang, Yaoqi, 2017. "Traditional village forest landscapes: Tourists' attitudes and preferences for conservation," Tourism Management, Elsevier, vol. 59(C), pages 652-662.
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    More about this item

    Keywords

    environmental valuation; reforestation; Contingent Valuation Method; internet surveys; tourist preferences; China;
    All these keywords.

    JEL classification:

    • D6 - Microeconomics - - Welfare Economics
    • H4 - Public Economics - - Publicly Provided Goods
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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