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Comparison of preservation values between Internet and interview survey modes: the case of Dokdo, South Korea

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  • Choong-Ki Lee
  • Tae-Kyun Kim
  • James W. Mjelde

Abstract

With the increase in employment of Internet surveys, there is a need to address how this survey mode affects inferences. Internet and interview modes are compared in estimating the preservation value of Dokdo, South Korea. Estimates of willingness to pay in the Internet survey are smaller than those in the interview survey. This may be attributable to the interview respondents being conscious of the presence of the interviewers, given the social importance of Dokdo to Koreans. Internet surveys may be effective in reducing overestimation of the willingness to pay in situations where potential social desirability is present.

Suggested Citation

  • Choong-Ki Lee & Tae-Kyun Kim & James W. Mjelde, 2016. "Comparison of preservation values between Internet and interview survey modes: the case of Dokdo, South Korea," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 59(1), pages 22-43, January.
    • Handle: RePEc:taf:jenpmg:v:59:y:2016:i:1:p:22-43
    DOI: 10.1080/09640568.2014.980900
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    Cited by:

    1. Ahlheim, Michael & Neidhardt, Jan & Siepmann, Ute & Yu, Xiaomin, 2018. "WeChat - using social media for the assessment of tourist preferences for environmental improvements in China," Hohenheim Discussion Papers in Business, Economics and Social Sciences 09-2018, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    2. Zawojska, Ewa & Czajkowski, Mikotaj, 2017. "Are preferences stated in web vs. personal interviews different? A comparison of willingness to pay results for a large multi-country study of the Baltic Sea eutrophication reduction," Annual Meeting, 2017, June 18-21, Montreal, Canada 258604, Canadian Agricultural Economics Society.
    3. Nigora Baymuminova & Guljakhon Shermukhammedova & Jeong-Gil Choi, 2023. "Estimating the Economic Value of Ichan Kala Using the Contingent Valuation Method (CVM)," Sustainability, MDPI, vol. 15(3), pages 1-18, February.
    4. Kiriaki M. Keramitsoglou & Katja Lozar Manfreda & Charalampia Anastasiou & Knut Kalgraff Skjak & Konstantinos P. Tsagarakis, 2018. "Mode comparison study on willingness to buy and willingness to pay for organic foods: paper-and-pencil versus computerized questionnaire," Electronic Commerce Research, Springer, vol. 18(3), pages 587-603, September.
    5. Czajkowski, Mikołaj & Zawojska, Ewa & Meade, Norman & da Motta, Ronaldo Seroa & Welsh, Mike & Ortiz, Ramon Arigoni, 2024. "On the inference about a willingness-to-pay distribution using contingent valuation data," Ecological Economics, Elsevier, vol. 222(C).
    6. Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.

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