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Business Model Innovation bei etablierten Unternehmen: Herausforderungen und Vorgehen bei Vertriebsmodellveränderungen im Zeichen der digitalen Revolution

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  • van Bebber, Jan-Erik
  • Böffgen, Bernhard

Abstract

Neue Geschäftsmodelle verändern traditionelle Märkte. Dies ist Folge der digitalen Transformation, die für eine immer größer werden Zahl von Unternehmen und in immer mehr Branchen zu einer existenziellen Herausforderung wird. Gerade etablierte Unternehmen, die seit mehreren Jahrzehnten mit unverändertem Geschäftsmodell am Markt erfolgreich sind, tun sich schwer, notwendige Veränderungen einzuleiten. Diese Schrift nimmt die Perspektive solcher Unternehmen ein. Sie verfolgt das Ziel, aktuelle Risiken und Bedrohungen herauszustellen und Empfehlungen herzuleiten, wie diese Unternehmen auf derartige Bedrohungen ihres Geschäftsmodells reagieren können, um auch in Zukunft wettbewerbsfähig zu bleiben.

Suggested Citation

  • van Bebber, Jan-Erik & Böffgen, Bernhard, 2018. "Business Model Innovation bei etablierten Unternehmen: Herausforderungen und Vorgehen bei Vertriebsmodellveränderungen im Zeichen der digitalen Revolution," Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften 27-2018, Hochschule Koblenz - University of Applied Sciences, Fachbereich Wirtschaftswissenschaften.
    • Handle: RePEc:zbw:hkowis:272018
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    References listed on IDEAS

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    1. Roland Eckert, 2017. "Business Innovation Management," Springer Books, Springer, number 978-3-658-13456-3, January.
    2. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    3. Sellenthin, Mark O., 2014. "20 Jahre TechnologieZentrum Koblenz: Wie haben sich die Unternehmen des TZK entwickelt?," Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften 15-2014, Hochschule Koblenz - University of Applied Sciences, Fachbereich Wirtschaftswissenschaften.
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