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Online video sharing and revenues during the Pandemic. Evidence from musical stream data

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  • Mourelatos, Evangelos
  • Mourelatos, Haris

Abstract

This study examines how instant online video sharing affects artists' musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists' streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.

Suggested Citation

  • Mourelatos, Evangelos & Mourelatos, Haris, 2022. "Online video sharing and revenues during the Pandemic. Evidence from musical stream data," GLO Discussion Paper Series 1050 [pre.], Global Labor Organization (GLO).
    • Handle: RePEc:zbw:glodps:1050pre
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    References listed on IDEAS

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    5. Aguiar, Luis & Martens, Bertin, 2016. "Digital music consumption on the Internet: Evidence from clickstream data," Information Economics and Policy, Elsevier, vol. 34(C), pages 27-43.
    6. Oliver Budzinski & Sophia Gaenssle, 2018. "The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube," Journal of Media Economics, Taylor & Francis Journals, vol. 31(3-4), pages 75-95, October.
    7. Mortimer, Julie Holland & Nosko, Chris & Sorensen, Alan, 2012. "Supply responses to digital distribution: Recorded music and live performances," Information Economics and Policy, Elsevier, vol. 24(1), pages 3-14.
    8. Crosby, Paul & Lenten, Liam J.A. & McKenzie, Jordi, 2018. "Social media followers as music fans: Analysis of a music poll event," Economics Letters, Elsevier, vol. 168(C), pages 85-89.
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    Cited by:

    1. Xinran Dai & Jing Wang, 2023. "Effect of online video infotainment on audience attention," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.

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    More about this item

    Keywords

    Covid-19; Streams; Online video sharing;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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