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Wer hat Angst vor der BWL? Was die Konsumentenbildung von der Betriebswirtschaftslehre lernen kann

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  • Hedtke, Reinhold

Abstract

Die Wirtschaftsdidaktik versteht ökonomische Bildung als einen wesentlichen Beitrag zur Verbraucherbildung“ (DeGöB). Dieses Bekenntnis ist weit weniger klar, als es klingt. Denn was jugendliche Verbraucherinnen und Verbraucher von ökonomischer Bildung erwarten können und was nicht, hängt davon ab, wie man ökonomische Bildung konzipiert. Der Mainstream der Wirtschaftsdidaktik versteht ökonomische Bildung als bevorzugt volkswirtschaftliche Bildung und als Bildung durch das Paradigma der Ökonomik; damit blendet er betriebswirtschaftliche Denkweisen weitestgehend aus. Welche Folgen hat dies für eine verbraucherorientierte Wirtschaftsdidaktik? Was kann Konsumentenbildung gewinnen, wenn sie sich auf die Methodologie der Betriebswirtschaftslehre stützt?

Suggested Citation

  • Hedtke, Reinhold, 2016. "Wer hat Angst vor der BWL? Was die Konsumentenbildung von der Betriebswirtschaftslehre lernen kann," EconStor Preprints 145987, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:145987
    Note: Ursprünglich erschienen in: Retzmann, Thomas (Hrsg.), 2010, Finanzielle Bildung in der Schule. Mündige Verbraucher durch Konsumentenbildung. Schwalbach/Ts.: Wochenschau-Verlag, ISBN: 978-3-8974657-0, S. 185-200.
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    File URL: https://www.econstor.eu/bitstream/10419/145987/1/Hedtke_WP-R-8_2010_wer-hat-angst-vor-der-bwl_konsumentenbildung.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    Konsumentenbildung; Wirtschaftsdidaktik; Ökonomische Bildung; Betriebswirtschaftslehre;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General

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