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Verkehrsmittelwahl bei Urlaubsreisen: Was spricht für, was gegen den Reisebus?

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  • Krüger, Manon

Abstract

Der Tourismus ist ein maßgeblicher Verursacher klimaschädlicher Treibhausgasemissionen, von denen ein Großteil auf den touristischen Verkehr und insbesondere auf die Fahrt zwischen Wohnort und Reiseziel entfällt. Die Förderung der Nutzung emissionsärmerer Verkehrsmittel wie des Reisebusses kann ein Weg sein, die touristischen Emissionen zu reduzieren. Hierfür ist das Verständnis über die Entscheidungsfaktoren bei der Verkehrsmittelwahl sowie die wahrgenommene Anspruchserfüllung durch die zur Auswahl stehenden Verkehrsmittel aus Sicht der potenziell Reisenden von hoher Bedeutung. Die vorliegende Studie untersucht die Relevanz ausgewählter verkehrssystemabhängiger Determinanten bei der Wahl des Hauptverkehrsmittels für die An- und Abreise zu einem erdgebundenen Urlaubsreiseziel sowie die wahrgenommene Eignung des Reisebusses bezüglich dieser Faktoren im Vergleich zum Pkw und zur Bahn aus Sicht der deutschen Bevölkerung. Aus der Gegenüberstellung der Ergebnisse zu beiden Fragestellungen werden Argumentations- und Handlungsansätze für eine Förderung der Wahl des Reisebusses als Hauptverkehrsmittel bei erdgebundenen Urlaubsreisen abgeleitet. Die Untersuchung basiert auf einer im Herbst 2022 durchgeführten, für die deutsche Wohnbevölkerung ab 16 Jahren repräsentativen Erhebung (n = 1.002).

Suggested Citation

  • Krüger, Manon, 2024. "Verkehrsmittelwahl bei Urlaubsreisen: Was spricht für, was gegen den Reisebus?," Working Paper Series 4, Deutsches Institut für Tourismusforschung, Fachhochschule Westküste.
    • Handle: RePEc:zbw:ditfwp:306352
    DOI: 10.48590/6fje-wy58
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    References listed on IDEAS

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    Keywords

    Verkehrsmittelwahl; Urlaubsreisen; An- und Abreise; Reisebus; Pkw; Bahn; Busreise; choice of means of transport; holiday travel; arrival and departure; coach; car; train; coach trip;
    All these keywords.

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