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Online Wine Purchasing In Spain And Portugal During The Covid-19 Pandemic

Author

Listed:
  • Katrin Simón-Elorz

    (Department of Business Administration, Universidad Pública de Navarra and INARBE)

  • Tânia Gonçalves

    (Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro)

  • Raúl Compés

    (Department of Economics and Social Sciences. Universitat Politècnica de València)

  • Samuel Faria

    (PhD student and fellowship of project SUDOE VINCI SOE3/P2/F0917)

  • Vicente Pinilla

    (Department of Applied Economics, Universidad de Zaragoza and Instituto Agroalimentario de Aragón (IA2), Facultad de Economia y Empresa)

  • João Rebelo

    (Department of Economics, Sociology and Management (DESG), Centre for Transdisciplinary Development Studies (CETRAD), University of Trás-os-Montes and Alto Douro (UTAD))

Abstract

This paper assesses the impact of Covid-19 on the online wine purchasing patterns. This extraordinary situation has accelerated the online trend in wine purchasing. An analysis of the behaviour of online wine consumers before and during the pandemic period shows changes in purchasing patterns. Based on a survey carried out for Spain and Portugal, we find differences between the two countries. The results suggest that the online wine purchasing trend prior to the lockdown was been modified by the pandemic situation. It is therefore important to identify whether these changes are still in place and whether they are here to stay perspective. On the one hand, the culmination of the modern nutritional transition. On the other hand, high-income countries have presented two kinds of food consumption models. The first model is featured by an increasing mass agro-industrial food intake, while the second one consisted of a decrease in caloric intakes jointly with rising consumption of transformed and differentiated products. Focusing on Spain as our case study, the objective of this paper is to unveil to what extent the diffusion of these two consumption patterns have affected inequalities by levels of income and by regions.

Suggested Citation

  • Katrin Simón-Elorz & Tânia Gonçalves & Raúl Compés & Samuel Faria & Vicente Pinilla & João Rebelo, 2023. "Online Wine Purchasing In Spain And Portugal During The Covid-19 Pandemic," Documentos de Trabajo dt2023-01, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    • Handle: RePEc:zar:wpaper:dt2023-01
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    References listed on IDEAS

    as
    1. Higgins, Lindsey M. & Wolf, Marianne McGarry & Bitter, Rachel & Amspacher, William, 2015. "Winery Distribution Choices and the Online Wine Buyer," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18.
    2. Ra�l Comp�s & Samuel Faria & T�nia Gon�alves & Vicente Pinilla & Jo�o Rebelo & Katrin Sim�n-Elorz, 2021. "The shock of lockdown on the spending on wine in the Iberian market: the effects of procurement and consumption patterns," Documentos de Trabajo dt2021-04, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    3. Guthrie, Cameron & Fosso-Wamba, Samuel & Arnaud, Jean Brice, 2021. "Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    online wine purchases; wine consumer behaviour; wine industry.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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